at my 4th meeting with dr yunus
in dhaka, we quipped that dhaka was now en route to every sustainability city- if you could interview people
anywhere on sustainability where else would you go - bangalorelucknow
Help Microeconomists: celebrate 2010s as decade when sustainability governance, brand eladership and valuation metrics comes to all global
markets:
Sustainability 7 Exponential Wonders- Brand Chartering & The Trillion Dollar Audit most concerned with preventing 7 multi-trillion dollar global market irresponsibilities:
Grameen-Yunus
brand architecture charter to 2015 –Draft 0
Unique Purpose –
Guide to why Grameen offers the global number1 leadership brand architecture of sustainability - to vice chancellors, where
will your business school be ranked if it doesn't urgently contribute to the missing curriculum students talk about all over
the world; to benchmarking club of 100 global brands CEOs - how do we celebrate your global market's freedom
to value sustainability exponentials? to...
Nobel Laureate Dr Yunus & Grameen are at epicentre of Bangladesh's gift to the world since birth
as a new nation world's greatest invention - without which there would be no opportunity to celebrate the ending of poverty as the defining goal of
our net generation
Essence: if Grameen's celebrations of humanity didn't
exist: world would miss last chance of 2010s to turn round system crises to a sustainable globalisation
Lord Kinnock: A Global Creative Revolution
The spread of what can justifiably
be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed
nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend
into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.
A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to
a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the
Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder
and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for
security, and for dignity – a blessing that has been built truly by the poor, for the poor.
Which
countries' laws permit banking for the poor?
Identifiers:
1 Grameen & Nobel;
2 Yunus & founding 4 ;3 Bangladesh ; 4 Micro; 5 YY;6 Joy of Life- community
16 decisions ; 7 Women-Entrepreneurs; 8 Yes We Can summit & forums;9 social business model open source
certification= YunusCentre ; 10 ChangeWorldAgentsFlagship services :microcredit banking for poor;
green for world;mobile-internet for poor; exponentially sustainable system design = pro 2.0; Next bridges in changeworld mindsets:Health10 times more economic
Heritage:Micro’s 7 multipliers heritages of community:Banking*Health*Education*Media*Eco-Energy*SMBA (system transparent professions)* Yes We can Gov that empowers Best news yet of the history and goals of millennium 3:Nobel now values most of all sustainability navigators who help people map the gap between economics and peace. This is a scary system
crisis that tv mass media inadvertently spun from world war 2 on. It has now been demonstrated by world class brands practitioners to be one of the 2 greatest root causes of community sustainability crises the worldwide
x
FutureMapback 2015 goals and
celebration journeys:15141312 YYOlympics –london/bbc chance to share of voice sustainability
celebrations not just spec sports11 YYmovie blockbuster10 YYkenya best ever microcredit summit; YYDhaka best ever leaders 70th
birthday quest09 YYBerlin -20th fall of Wall Missing partners to fill next? Education &
Quality/valueBanking & MicroEverything for:“poorest”children of the poorestUltra-poorDifferent goodwill models of non-profit,
for profit, social business
FLOWDon’t have information on departments of partners of Grameen to
begin to map how 30000 grassroots army transforms to all serve worldwide inquiries, and collaborate seamlessly with other
poverty museum race networks
Risks
of over-extending umbrellaWill the real Microcredit please unite the world again?How to open source 7 Micro Wonders without losing Micro?
Strategy Architecture - which leaders will first get the entrepreneurial revolution of changing global markets round to sustainability?
Org Architecture- Map out 10-win circles
of productivities and demandsTriangle of news, education and open source certification
Drama of LeadershipTop 10 parables of each future yearTop 10 parables
of all timeBangladesh’s 6th 7 year plan
to end poverty =millennium goal worldwide plan
Yes We Can's World Class Brands & MicroUp welcome correspondents from tv and other social business entrepreneur networks & collaboration epicentres -chris macrae.tv washington dc bureau 301 881 1655
1.0 Brand Chartering, Brand Architecture and component constructs were invented and first
published by Macraes in 1993. This web links you to 15+ years of best practices as well as cataloguing usage certification (worldwide practice
links). The aim of Brand Chartering is to show that leadership, metrics and communications map as one overall system double
looping around promises of productivity and uniting stakeholders demands of trusts.
1.1
World Class Brands – The Opportunities and Threats.
World scaled brands are powers that can multiply goodwill or blindly multiply destruction
as we have seen with many financial services brands of wall street in recent times. Media and mediation threats to system
future which can cause collapse of the system are conflicts and burst flows (eg excessive silos within an organization or
poor understanding at boundaries between architectural partners). Opportunities are to help advance the sustainability of
the human race and be wholly valued for breakthrough innovations and worldwide services in ways that can win-win-win way beyond
the 20th Century’s in-networked professional reasoning
2.0 We also organise pro bono work around the number 1 purpose of microeconomics: ending poverty
as a system failure that blights over 2 million communities as originally identified by Schumpeter.
.Inventing the system genres of living and learning brands : below you can download the 1993
origins of Brand Chartering and Brand Architecture -commons right asserted - chris macrae usa 301 881 1655
scroll to bottom of webpage for news of section updates
.
Branding crises are caused by the system's subconscious impacts- if we can improve human understanding of these practices
of Brand Chartering then we can turn the crisis of branding being used to compound loss of sustainability around
.chapter 2 - brands condition your mind (and culturally a society's view) planting a
neural network of identifiers -these may be used to make you feel a brand is worth more than it is or that it has no risks
at all -the riskiest brands tend to spend the most planting identiiiers falsely pretending how safe they are - read
chapter 2 id system
.chapter 1 few companies' boardrooms would let an external essence audit take place; it would
expose conflicts between promises being made to different groups: owners, customers, society, employees etc which the company
has no model for connecting. Inconvenient Truth: What's surprising is how high up you can go a company before employees consciously
realise how conflicted with sustainability the organisation is. However this can be viewable to an outside
reporter - unsustainable company will have little buzz and positive emotional instlligence. Read chapter 1 : essence - what
would be uniquely missed if your organisation ceased to exist tomorrow?
I have spent about a third of millennium 3 so far attending well meaning
sustainability networks and joing their discussions and where possible replicating any of their collaboration projects that have been proven
to work in one community and are ready for vital use in others. In almost every network it becomes necessary to debate measurements.
Do you have any advice on 1) a network that might want such a YES WE CAN debate now? 2) how to edit the sort of
message that folows so that it makes a positive start within the contexts and transparency of valuation experiences
the network already has
http://brandchartering.com/ My 30 years of work on compounding purposeful organisational systems concludes that those fewest metrics that
everyone attends to most frequently (eg quarterly) dominate. You cant use long lists to achieve that. So for example if we
were designing the most effective network at ending malaria we shouldnt require every product it used to be 100% green- its
some other network's job to make those green products more and accessible
Ultimately if I could see 2 customised
metrics being applied consciously by everyone in a system or network that's where I would start -just 2. One would be
about sustaining positive cashflow so the organisation lives to compound the future, the other would be what unique heroic
purpose-goal it was reinvesting its surplus in
The only published maths that I have ever seen that is sufficient
is that of Muhammad Yunus - creating a world without poverty, social business models , the future of capitalism. Well over
a quarter of a million micro-bankers use that maths in bangladesh and over the years as well as being one of the few nations
ahead of millennoum goals it now installs more solar units than the whole of te usa through one network and it has shared
with wortldwide replicators the only safe banking network -one that sustains every community its banks reach rather than compounding
unkown risks onto the already poorest communities. There is little point extolling consciousness if we cannot all return the
safety of banking to be for and by all people. We can help Obama do that from tomorrown on but dont leave it to the same experts
that run wall street's previous compound risk system
It is a bit over-demanding but simple enough to ensure
yes we can design unique organsiations and partnering networks - to achieve every sustainability goal if we know where
they are and how to collaboratively network around them. Yes we can but only if we are grounded enough in micro details so
that we connect the most urgent dots first often flowing the very least thing resources but focusing the very maximum
human energies locally available
I included a dvd of short good news videos from bangladesh in delegates goodie
bags at theglobasummit - they can also be accessed at http://yunus10000.com/ - our current goal is to try to reach youth in every us university so that they know the metrics choice that is needded if
yes we can sustain the world with USA as lead partner instead of accuidental lead agent of millenium destruiction from tomorrow
on. If you are working on one goal until you see its progress replicating worldwide and want me to try and work up a simle
map for you to audit it - I will try as long as we can share your case with claboration uni clubs http://collaborationcafe.tv/http://www.egroups.com/group/microup
The Tale of 2 USAs - numbers wars of macro versus micro - your opposite choice of leaders
Free Market of End Poverty: Greatest Living Scripts - vote info@worldcitizen.tv
1 Schumacher (Economics as if people mattered , 1973): The heart of the matter, as I see it, is the stark fact that world poverty is primarily a problem of 2 million
villages, and thus a problem of 2 billion villagers. The solution cannot be found in the world's cities. Unless the hinterland
can be made tolerable, the problem of world poverty is intolerable, and inevitably will get worse
1.1 Translation
Yes IT CAN be useful to make these edits: Micro is Beautiful. Entrepreneurial always begins with the triangle of
small (a few people),
deep (deeper context is where innovation
comes as anyone who has read a word of Einstein or other 20th C maths greats will appreciate),
as long as it takes
to explore many unlearnings before discovering how to deliver a previously unknown life critical service.
Once
an end poverty microentrepreneur has mapped a franchise so any passionately caring team can see what need connecting to practice and relentlessly
improve its unique purpose, replicate it as big as connecting truth worldwide can get
YES WE
CAN CHOOSE WHAT TO DO NOW -how to use media and value leaders so that every community thrives
and interact www (win-win-wins) - community ref egroup MicroUp
Millennium
3: Shall we live in a hi-trust age where people are rewarded for multiplying goodwill or an era where we compound losss of
sustainability through destroying trust through every community?
I first started studying nations as brands
in 1989 - publishing a case on Singapore as a national brand. Whenever I investigate an identity that hasn't previously
been systemized as a brand, I try to benchmark something that has sustained compound growth around every coordinate of
productivity and demand by multiplying goodwill.
I am delighted to work with anyone on open sourcing sustainable
nation charters, such as Bangladesh which President Clinton has argued to be the greatest developing economy model in our
networked age as it emphasizes both sustainability and win-win-win in partnering capitalism and society and what Yes
We can youth of the world search to turn from dreams to reality . It’s not that there were no conflicts with
Singapore serving the world but anyone who roughly knows its emergence from poverty of being bossed by British Empire to today's
thriving and independent nation can’t begrudge Singapore its journey.
TALE OF 2 USAs I have never
majored in history. Being born 1951 in London as a misplaced Scot (an early worldwide nation that lost its independence
around 1700 with the result that more of its people had sailed the 7 seas by 1850 than remained on the homeland), for most
of my youth America was seemed (and probably was) greatest collaborative identity in human progress. The race to
the moon in the 1960s defined my generation's hope and optimism, and bit for bit was the most sustained productive interface
of man and computer yet seen -un less you have another nomination for us to link here RSVP info@worldcitizen.tv
However
being a superpower exerts extraordinary tolls. Special interests - both geographical, creed and industry sector (recently
banking , from 1950s post industrial military complex) are some of greatest compound threats to a nation being win-win-win
for every other decently governed (for and by the people) place. During my lifetime there has never been more compound
destruction of goodwill for the USA brand than 2001-2008. I don’t think it was Bush's fault but I have evidence
from the first quarter of 2001 that he was misadvised on everything corporate. In 2000 economists at Brookings and social
lawyers at Georgetown publish a book on the goodwill crisis - Unseen wealth. Conclusions included fact that all
globalizing professions have not yet changed their semi-monopolies to rule from:
·age where machines
were main investment to age where people and knowledge interactions are
·from an age where
geographies are separate as bases for their people's productivities to an age where net working’s virtually productivities
differentiates the most innovation
·from an age where a few people at the top are
responsible for creating jobs to every youth is an entrepreneur responsible firstly for sustaining jobs in communities as
well as having the huge opportunity to replicate the most life critical service inventions openly worldwide . In goodwill
branding charters: you don’t exactly pay your money and makes your choice –if
you do invent something that can change the world why not plant learning by doing networks through hi-trust peers and replicate
franchises worldwide hat sustain community good everywhere they connect at no cost, rather than global
branding 1.0 whose professional self-interests chain you to spending a billion dollars trying to get awareness through tv
ads.
2001-2008USA Led
By Compounding Unseen Risks. 2009 Bend the curve through Change the worldwide needs with USA
as hi-trust partner
Bottom line Unseen Wealth school of economics declared
2000: unknown risks would every quarter compound loss of responmsibility of every global market's
purpose for the greater good, until an opposite system of metrics was included in governance. For peoples anywhere to be happy
again we would need to free ourselves from failing systems ofglobal management consultancy1.0 whose hidden
persuaders included ruling by unsustainable numbers of the then Big 5 accountants –whose 20th century hangover
monopolises who their vested interest numbers reward and punish. I interviewed the chairlady of Unseen
Wealth’s report soon after she had presented it to Bush's transitional team. It scared them to death that every
profession was being shown to be compounding the loss of its Hippocratic oath and made it clear she's get no more research
funds to continue.
The good and bad news of every sustainability crisis being compounded by a common
mathematical mistake is that change
the maths and the Yes We can generation can quickly start innovating all the changes that President Osama’s extraordinary
vision and micro-grounding gravitates. The first 6 months and the next 4 years are the most exciting for the USA brand and
the worldwide connections of opportunities and threats of nations that 7 billion people worldwide and near 300 million USA
inside may ever interact.
ONE picture to inuagurate yes we can america please send us one that everyone can love to find their way
onto and start interacting with others
this example tries to illustrate from east and
south I have tried to label the 10 deep microcredit network action learning exchanges that 93 congressmen are demanding the world bank collaborates around
from west I have tried to list some ideas
we have been talking about as microentrepreneur and university contributions to yes we can
at the top I wonder what 3 goals could unite the world in a space race by 2015 that is more relevant than
the moon reace of the 1960s
in the centre is
one of the maps we use in logging up research of year 1 of dr yunus flying round the world inviting partnerships to end poverty
-more at http://yunuspartners.com
updating masterbriefing - whilst most of the emotional intelligence, action
learning flow and recall models of brand chartering need little updating since 1993, masterbriefing being the study of which
of 100 diferent communications mix are lowest cost and best quality for what combinatorially interacting what market
goal needs updating - online media had barely begun and consequently we have wholly new masterbriefing challenges such
as the weaving of worldwide townhall meetings with before and after project action portals
help us both add in extra
mix components and benchmark the best of revolutionary communications processes
in usa teleseminar technology is now cheap and reliable for all to use; there are parallels with open space technology-
in that it can be scaled for many thousand just as well as for 10 participants,
its specific advantage is it captures
online all contact details as well as making a host central to recontact permissions
if we were to think of a big invitation
like what is the future of banking? then arguably a short series of teleseminar guests could unite many emerging networks
including obama green job creators, those who want to make sure mian street is never left out of banking again, students who want
to reform the sustainablity of professions as well as change curricula, those who want to see USA get back to mllennium goals
through connecting all the franchises that microentrepreneurs can replicate, and generally uniting many networks all intent
on celebrating the inauguration of the age of yes we can
user mainly works with budding hollywood scriptwriters
so as her experience shows teleseminars network well for them, I expect they work well for other time pressed demanding
change leadership audiences
.
when I wrote world class
brands in 1989 setting up the next decade's revolutions in branding, the big question was would the advertising industry
be audacious enough to be so much bigger for humanity? for example would it embrace reality-making not just mage-making; would
it understand that most new economies involve collaboration of know-how not just competition over channelswith hindsight the answer is pretty clear that the ad industry has done no such thing; one way
t illustrate this is the search for the most heroic use of networking over a decade to achieve heroic goals for humanity by
integrating both 24/7 online connectivity and say annual world gatherings
within my searches since 1995 the most exciting benchmark of this sort is http://microcreditsummit.org/ - we are publishing feb 2009 a booklet on the new genre of innovating collaboration where this will be profiled as one
of the top 5 collaboration methods yet practiced by and for the human sustainability
Ladies
and gentlemen, our distinguished guest this morning is the son of Chittagong who, as a young professor of economics in the
university in 1976, launched a cooperative credit project among impoverished women workers, which eight years later became
the Grameen Bank. Grameen has gone on to transform the lives of millions of people, not only in Bangladesh, but because of
the application of the principles developed by Professor Yunus and his supporters in several other countries too.
The
spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against
family poverty in less developed nations. In the third of a century since the project was originally founded, it provided
the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and
technological activities.
A huge number of international accolades have rightly been given to Professor
Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him
than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven
by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is
a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for
the poor.
Ladies and gentlemen, with great pride and pleasure, I ask you to greet Professor Muhammad Yunus.
Dr Yunus: The Creation of a Parallel Business
We have an enormous
quantity and quality of technology. In human history, we have never had such powerful technology, and it will continue to
grow. Technology continues to grow very quickly, but all this technology is in the hands of business. By definition, business
uses amazing technology to make money. If we could use this technology to solve the problems of poverty, ill health, diseases
and the environment, we would achieve more, but this cannot be done. There is no way of achieving this because it is a world
away from business.
What I am suggesting, then, is the creation of a parallel business,
whereby this technology would be accessible to social businesses. If it does, this same technology will be helpful in solving
the technology. In the process, technology will not suffer; technology will gain, because there will be a lot more experience,
so technology will move much more quickly than it has done so far. The wall has to be broken down in order to allow the use
of technology both ways. That is why companies such as Danone are important: not only do they come from France, but they brought
with them the finest bits of their technology to make this yogurt happen. We are not expert in this business, so they brought
their technology with them. Unlike a profit-maximisation business, wher a CEO is no good if he doesnt come up with a hiher
prohit eacy year, we ask the Grameen-Danone CEO how many children avoided malnutrition this year and how many will
do so next year.
Similarly, in terms of Veolia, while it invested a small amount of money, technology
was what really solved the problem. In social business, there is no subsidy; everything is self-sustaining. The people love
the fact that they can drink clean water, and the company is not losing money. Now that we have started one, we can repeat
its success.
The environment is a very good social business. We
already have a solar energy company called Grameen-Shakti, which provides solar home systems in Bangladesh. Afforestation
might be an excellent social business, given that many countries are protecting their forests instead of cutting them down.
By creating a social business around them, the forests will look beautiful, contain food and involve people.
The British Council can, of course, provide an incubation facility to encourage young people to
design social businesses. In some places, they have declared competitions for social business designs and given awards to
good ones. Those award-winning designs can attract investors to make it happen. This is another possibility. Some universities
are creating Grameen creative labs, so that these discussions can take place along recognised principles. At the moment, we
use the term social business, but tomorrow it might take on 100 different meanings. The Grameen creative labs are used to
bring together people from the faculty and business in order to work together across departments. Incubation will be a very
important element and one in which I hope the British Council will play a role.
.
rsvp info@worldcitizen.tv fans of grameen and bangladesh and sustainability world's greatest invention collate stories and resources
at