Guide to discussing sustainability as the greatest media partnering opportunity ever

global social business ABC - draft 1 improvements welcomed

at my 4th meeting with dr yunus in dhaka, we quipped that dhaka was now en route to every sustainability city- if you could interview people anywhere on sustainability where else would you go - bangalore lucknow

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Help Microeconomists: celebrate 2010s as decade when sustainability governance, brand eladership and valuation metrics comes to all global markets:

Celebrating global markets that are freed by a globally sustainable solution

banking - GrameenMicrocredit; infant-nutrition foods - Grameen Danone; water - Grameen Veolia; chemicals saving humanity - Grameen BASF ; ...

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Sustainability 7 Exponential Wonders- Brand Chartering & The Trillion Dollar Audit most concerned with preventing 7 multi-trillion dollar global market irresponsibilities:

  • banking
  • health
  • energy
  • kids edu
  • profs edu
  • all kinds of media
  • all levels of place gov & egov

UnGlossed (www thanks!)

Brand ..Action-Learn

Do Nows

Reality: Pride & Passion

..Brand-Leading

... UOP (opposite system map to USP)

..Commns Trust*Promise

Architecture

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Grameen-Yunus brand architecture charter to 2015 –Draft 0

Unique Purpose –  Guide to why Grameen offers the global number1 leadership brand architecture of sustainability - to vice chancellors, where will your business school be ranked if it doesn't urgently contribute to the missing curriculum students talk about all over the world; to benchmarking club of 100 global brands CEOs - how do we celebrate your global market's freedom to value sustainability exponentials?  to... 

Nobel Laureate Dr Yunus & Grameen are at epicentre of Bangladesh's gift to the world since birth as a new nation  world's greatest invention -  without which there would be no opportunity to celebrate the ending of poverty as the defining goal of our net generation

 

Essence:  if Grameen's celebrations of humanity didn't exist: world would miss last chance of 2010s to turn round system crises to a sustainable globalisation

Lord Kinnock: A Global Creative Revolution

The spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.

A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for the poor.

Which countries' laws permit banking for the poor?

Identifiers: 1 Grameen & Nobel; j7.jpg

2 Yunus & founding 4 ;3 Bangladesh ; 4 Micro; 5 YY;  6 Joy of Life- community 16 decisions ; 7 Women-Entrepreneurs; 8 Yes We Can summit & forums;  9 social business model open source certification= YunusCentre ; 10 ChangeWorldAgents Flagship services :  microcredit banking for poor; green for world;  mobile-internet for poor; exponentially sustainable system design = pro 2.0;  Next bridges in changeworld mindsets:Health10 times more economic

Heritage:Micro’s 7 multipliers heritages of community:Banking*Health*Education*Media*Eco-Energy*SMBA (system transparent professions)* Yes We can Gov that empowers
Best news yet of the history and goals of millennium 3:  Nobel now values most of all sustainability navigators who help people map the gap between economics and peace. This is a scary system crisis that tv mass media inadvertently spun from world war 2 on. It has now been demonstrated by world class brands practitioners to be one of the 2 greatest root causes of community sustainability crises the worldwide

FutureMapback 2015 goals and celebration journeys:15141312 YYOlympics –london/bbc chance to share of voice sustainability celebrations not just spec sports11 YYmovie blockbuster10 YYkenya best ever microcredit summit; YYDhaka best ever leaders 70th birthday quest09 YYBerlin -20th fall of Wall  Missing partners to fill next? Education &

Masterbriefing

  • YunusCentre newsletter 
  • Joy of Life decade being offered as co-brand to all of 2010's world sports events 
  • summits- global social business media berlin nov07; microcreditsummit, kenya april 2010; dr Y's 70th Dhaka, June 2010
  • world stages India Parliament: dec 2009,..
  • student clubs and leaflets ; citizen forums
  • 2011 ETA of billion person blocbuster movie
Quality/valueBanking & MicroEverything for:“poorest”children of the poorestUltra-poor Different goodwill models of non-profit, for profit, social businessFLOW Don’t have information on departments of partners of Grameen to begin to map how 30000 grassroots army transforms to all serve worldwide inquiries, and collaborate seamlessly with other poverty museum race networksRisks of over-extending umbrella Will the real Microcredit please unite the world again? How to open source 7 Micro Wonders without losing Micro? 

Brand Architecture : Grameen Danone; Grameen BASF; Grameen Veolia; Grameen Intelmore

bankabillion & partners of grameensolutions

Strategy Architecture - which leaders will first get the entrepreneurial revolution of changing global markets round to sustainability?

Org Architecture- Map out 10-win circles of productivities and demands Triangle of news, education and open source certificationDrama of LeadershipTop 10 parables of each future year Top 10 parables of all time Bangladesh’s 6th 7 year plan to end poverty =millennium goal worldwide plan
 

worldtrustrisk10.jpg youtubes ; futurecapitalism

socialbusiness  socialactions billanthropy microeconomist

Yes We Can's World Class Brands & MicroUp welcome correspondents from tv and other social business entrepreneur networks & collaboration epicentres -chris macrae.tv washington dc bureau 301 881 1655


1.0 Brand Chartering, Brand Architecture and component constructs were invented and first published by Macraes in 1993. This web links you to 15+ years of best practices as well as cataloguing usage certification (worldwide practice links). The aim of Brand Chartering is to show that leadership, metrics and communications map as one overall system double looping around promises of productivity and uniting stakeholders demands of trusts.

1.1 World Class Brands – The Opportunities and Threats.

World scaled brands are powers that can multiply goodwill or blindly multiply destruction as we have seen with many financial services brands of wall street in recent times. Media and mediation threats to system future which can cause collapse of the system are conflicts and burst flows (eg excessive silos within an organization or poor understanding at boundaries between architectural partners). Opportunities are to help advance the sustainability of the human race and be wholly valued for breakthrough innovations and worldwide services in ways that can win-win-win way beyond the 20th Century’s in-networked professional reasoning

2.0 We also organise pro bono work around the number 1 purpose of microeconomics: ending poverty as a system failure that blights over 2 million communities as originally identified by Schumpeter.

 

.Inventing the system genres of living and learning brands : below you can download the 1993 origins of Brand Chartering and Brand Architecture -commons right asserted - chris macrae usa 301 881 1655 

COMMN'S EssenceID System HeritageFuture
ACTIONS MasterbriefQualityKnow-Flows Extension
LEADER Brand Architect Strategy Architect Org Architect Leadership Drama

scroll to bottom of webpage for news of section updates

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Branding crises are caused by the system's subconscious impacts- if we can improve human understanding of these practices of Brand Chartering then we can turn the crisis of branding being used to compound loss of sustainability around
.chapter 2 - brands condition your mind (and culturally a society's view) planting a neural network of identifiers -these may be used to make you feel a brand is worth more than it is or that it has no risks at all -the riskiest brands tend to spend the most planting identiiiers falsely pretending how safe they are - read chapter 2 id system.chapter 1 few companies' boardrooms would let an external essence audit take place; it would expose conflicts between promises being made to different groups: owners, customers, society, employees etc which the company has no model for connecting. Inconvenient Truth: What's surprising is how high up you can go a company before employees consciously realise how conflicted with sustainability the organisation is. However this can be viewable to an outside reporter - unsustainable company will have little buzz and positive emotional instlligence. Read chapter 1 : essence - what would be uniquely missed if your organisation ceased to exist tomorrow?

chapter 1 - brand essence

chapter 2 identity system - brand & neural network conditioning

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Monday, January 19, 2009

I have spent about a third of millennium 3 so far attending well meaning sustainability networks and joing their discussions and where possible replicating any of their collaboration projects that have been proven to work in one community and are ready for vital use in others. In almost every network it becomes necessary to debate measurements. Do you have any advice on
1) a network that might want such a YES WE CAN debate now?
2) how to edit the sort of message that folows so that it makes a positive start within the contexts and transparency of  valuation experiences the network already has


http://brandchartering.com/ My 30 years of work on compounding purposeful organisational systems concludes that those fewest metrics that everyone attends to most frequently (eg quarterly) dominate. You cant use long lists to achieve that. So for example if we were designing the most effective network at ending malaria we shouldnt require every product it used to be 100% green- its some other network's job to make those green products more and accessible


Ultimately if I could see 2 customised metrics being applied consciously by everyone in a system or network that's where I would start -just 2. One would be about sustaining positive cashflow so the organisation lives to compound the future, the other would be what unique heroic purpose-goal it was reinvesting its surplus in


The only published maths that I have ever seen that is sufficient is that of Muhammad Yunus - creating a world without poverty, social business models , the future of capitalism. Well over a quarter of a million micro-bankers use that maths in bangladesh and over the years as well as being one of the few nations ahead of millennoum goals it now installs more solar units than the whole of te usa through one network and it has shared with wortldwide replicators the only safe banking network -one that sustains every community its banks reach rather than compounding unkown risks onto the already poorest communities. There is little point extolling consciousness if we cannot all return the safety of banking to be for and by all people. We can help Obama do that from tomorrown on but dont leave it to the same experts that run wall street's previous compound risk system


It is a bit over-demanding but simple enough to ensure yes we can design unique organsiations and partnering networks - to achieve every sustainability goal if we know where they are and how to collaboratively network around them. Yes we can but only if we are grounded enough in micro details so that we connect the most urgent dots first often flowing the very least thing resources but focusing the very maximum human energies locally available


I included a dvd of short good news videos from bangladesh in delegates goodie bags at theglobasummit - they can also be accessed at http://yunus10000.com/ - our current goal is to try to reach youth in every us university so that they know the metrics choice that is needded if yes we can sustain the world with USA as lead partner instead of accuidental lead agent of millenium destruiction from tomorrow on. If you are working on one goal until you see its progress replicating worldwide and want me to try and work up a simle map for you to audit it - I will try as long as we can share your case with claboration uni clubs http://collaborationcafe.tv/ http://www.egroups.com/group/microup

chris.macrae@yahoo.co.uk tel usa 301 881 1655
6:49 pm est 

The Tale of 2 USAs - numbers wars of macro versus micro - your opposite choice of leaders
  1. Free Market of End Poverty: Greatest Living Scripts - vote info@worldcitizen.tv

    1 Schumacher (Economics as if people mattered , 1973):
    The heart of the matter, as I see it, is the stark fact that world poverty is primarily a problem of 2 million villages, and thus a problem of 2 billion villagers. The solution cannot be found in the world's cities. Unless the hinterland can be made tolerable, the problem of world poverty is intolerable, and inevitably will get worse

    1.1 Translation Yes IT CAN be useful to make these edits:
    Micro is Beautiful. Entrepreneurial always begins with the triangle of
  2. small (a few people),
  3. deep (deeper context is where innovation comes as anyone who has read a word of Einstein or other 20th C maths greats will appreciate),
  4. as long as it takes to explore many unlearnings before discovering how to deliver a previously unknown life critical service.

Once an end poverty microentrepreneur has mapped a franchise so any passionately caring team can see what need connecting to practice and relentlessly improve its unique purpose, replicate it as big as connecting truth worldwide can get

YES WE CAN CHOOSE WHAT TO DO NOW -how to use media and value leaders so that every community thrives and interact www (win-win-wins) - community ref egroup MicroUp

Millennium 3: Shall we live in a hi-trust age where people are rewarded for multiplying goodwill or an era where we compound losss of sustainability through destroying trust through every community?

I first started studying nations as brands in 1989 - publishing a case on Singapore as a national brand. Whenever I investigate an identity that hasn't previously been systemized as a brand, I try to benchmark something that has sustained compound growth around every coordinate of productivity and demand by multiplying goodwill.

I am delighted to work with anyone on open sourcing sustainable nation charters, such as Bangladesh which President Clinton has argued to be the greatest developing economy model in our networked age as it emphasizes both sustainability and win-win-win in partnering capitalism and society and what Yes We can youth of the world search to turn from dreams to reality . It’s not that there were no conflicts with Singapore serving the world but anyone who roughly knows its emergence from poverty of being bossed by British Empire to today's thriving and independent nation can’t begrudge Singapore its journey.

TALE OF 2 USAs
I have never majored in history. Being born 1951 in London as a misplaced Scot (an early worldwide nation that lost its independence around 1700 with the result that more of its people had sailed the 7 seas by 1850 than remained on the homeland), for most of my youth America was seemed (and probably was) greatest collaborative identity in human progress. The race to the moon in the 1960s defined my generation's hope and optimism, and bit for bit was the most sustained productive interface of man and computer yet seen -un less you have another nomination for us to link here RSVP info@worldcitizen.tv

However being a superpower exerts extraordinary tolls. Special interests - both geographical, creed and industry sector (recently banking , from 1950s post industrial military complex) are some of greatest compound threats to a nation being win-win-win for every other decently governed (for and by the people) place. During my lifetime there has never been more compound destruction of goodwill for the USA brand than 2001-2008. I don’t think it was Bush's fault but I have evidence from the first quarter of 2001 that he was misadvised on everything corporate. In 2000 economists at Brookings and social lawyers at Georgetown publish a book on the goodwill crisis - Unseen wealth. Conclusions included fact that all globalizing professions have not yet changed their semi-monopolies to rule from:

· age where machines were main investment to age where people and knowledge interactions are

· from an age where geographies are separate as bases for their people's productivities to an age where net working’s virtually productivities differentiates the most innovation

· from an age where a few people at the top are responsible for creating jobs to every youth is an entrepreneur responsible firstly for sustaining jobs in communities as well as having the huge opportunity to replicate the most life critical service inventions openly worldwide . In goodwill branding charters:  you  don’t exactly pay your money and makes your choice –if you do invent something that can change the world why not plant learning by doing networks through hi-trust peers and replicate franchises worldwide hat sustain community good everywhere they connect  at no cost, rather than global branding 1.0 whose professional self-interests chain you to spending a billion dollars trying to get awareness through tv ads.

2001-2008 USA Led By Compounding Unseen Risks. 2009 Bend the curve through Change the worldwide needs with USA as hi-trust partner

 

Bottom line Unseen Wealth school of economics declared 2000:  unknown risks would every quarter compound loss of responmsibility of every global market's purpose for the greater good, until an opposite system of metrics was included in governance. For peoples anywhere to be happy again we would need to free ourselves from failing systems of  global management consultancy1.0 whose hidden persuaders included ruling by unsustainable numbers of the then Big 5 accountants –whose 20th century hangover  monopolises who their vested interest numbers reward and punish. I interviewed the chairlady of Unseen Wealth’s report soon after she had presented it to Bush's transitional team. It scared them to death that every profession was being shown to be compounding the loss of its Hippocratic oath and made it clear she's get no more research funds to continue.

 

The good and bad news of every sustainability crisis being compounded by a common mathematical mistake is that change the maths and the Yes We can generation can quickly start innovating all the changes that President Osama’s extraordinary vision and micro-grounding gravitates. The first 6 months and the next 4 years are the most exciting for the USA brand and the worldwide connections of opportunities and threats of nations that 7 billion people worldwide and near 300 million USA inside may ever interact.


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yunus.tv commends humanity's celebration of FINCA .. Jamii Bora .. Grameen .. BRAC .. ASA

ONE picture to inuagurate yes we can america
please send us one that everyone can love to find their way onto and start interacting with others

this example tries to illustrate
from east and south I have tried to label the 10 deep microcredit network action learning exchanges that 93 congressmen are demanding the world bank collaborates around
from west I have tried to list some ideas we have been talking about as microentrepreneur and university contributions to yes we can
at the top I wonder what 3 goals could unite the world in a space race by 2015 that is more relevant than the moon reace of the 1960s
in the centre is one of the maps we use in logging up research of year 1 of dr yunus flying round the world inviting partnerships to end poverty -more at http://yunuspartners.com

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7:29 am est 


Archive Newer       

updating masterbriefing - whilst most of the emotional intelligence, action learning flow and recall models of brand chartering need little updating since 1993, masterbriefing being the study of which of 100 diferent communications mix are lowest cost and best quality for what combinatorially interacting what market goal needs updating - online media had barely begun and consequently  we have wholly new masterbriefing challenges such as the weaving of worldwide townhall meetings with before and after project action portals
help us both add in extra mix components and benchmark the best of revolutionary communications processes
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Teleseminars in the mix - Notes from an experienced user

in usa teleseminar technology is now cheap and reliable for all to use; there are parallels with open space technology- in that it can be scaled for many thousand just as well as for 10 participants,

its specific advantage is it captures online all contact details as well as making a host central to recontact permissions

if we were to think of a big invitation like what is the future of banking? then arguably a short series of teleseminar guests could unite many emerging networks including obama green job creators, those who want to make sure mian street is never left out of banking again, students who want to reform the sustainablity of professions as well as change curricula, those who want to see USA get back to mllennium goals through connecting all the franchises that microentrepreneurs can replicate, and generally uniting many networks all intent on celebrating the inauguration of the age of yes we can

user mainly works with budding hollywood scriptwriters so as her experience shows teleseminars network well for them, I expect they work well for other time pressed demanding  change leadership audiences

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when I wrote world class brands in 1989 setting up the next decade's revolutions in branding, the big question was would the advertising industry be audacious enough to be so much bigger for humanity? for example would it embrace reality-making not just mage-making; would it understand that most new economies involve collaboration of know-how not just competition over channelswith hindsight the answer is pretty clear that the ad industry has done no such thing; one way t illustrate this is the search for the most heroic use of networking over a decade to achieve heroic goals for humanity by integrating both 24/7 online connectivity and say annual world gatherings

 within my searches since 1995 the most exciting benchmark of this sort is http://microcreditsummit.org/ - we are publishing feb 2009 a booklet on the new genre of innovating collaboration where this will be profiled as one of the top 5 collaboration methods yet practiced by and for the human sustainability

chris.macrae@yahoo.co.uk

http://www.britishcouncil.org/new/PageFiles/7714/Framework%20for%20a%20better%20future.pdf

 Lord Lord Kinnock British Council

Ladies and gentlemen, our distinguished guest this morning is the son of Chittagong who, as a young professor of economics in the university in 1976, launched a cooperative credit project among impoverished women workers, which eight years later became the Grameen Bank. Grameen has gone on to transform the lives of millions of people, not only in Bangladesh, but because of the application of the principles developed by Professor Yunus and his supporters in several other countries too.

The spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.

A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for the poor.

Ladies and gentlemen, with great pride and pleasure, I ask you to greet Professor Muhammad Yunus.

 

Dr Yunus: The Creation of a Parallel Business

We have an enormous quantity and quality of technology. In human history, we have never had such powerful technology, and it will continue to grow. Technology continues to grow very quickly, but all this technology is in the hands of business. By definition, business uses amazing technology to make money. If we could use this technology to solve the problems of poverty, ill health, diseases and the environment, we would achieve more, but this cannot be done. There is no way of achieving this because it is a world away from business.

What I am suggesting, then, is the creation of a parallel business, whereby this technology would be accessible to social businesses. If it does, this same technology will be helpful in solving the technology. In the process, technology will not suffer; technology will gain, because there will be a lot more experience, so technology will move much more quickly than it has done so far. The wall has to be broken down in order to allow the use of technology both ways. That is why companies such as Danone are important: not only do they come from France, but they brought with them the finest bits of their technology to make this yogurt happen. We are not expert in this business, so they brought their technology with them. Unlike a profit-maximisation business, wher a CEO is no good if he doesnt come up with a hiher prohit eacy year, we ask the Grameen-Danone CEO how many children avoided malnutrition this year and how many will do so next year.

Similarly, in terms of Veolia, while it invested a small amount of money, technology was what really solved the problem. In social business, there is no subsidy; everything is self-sustaining. The people love the fact that they can drink clean water, and the company is not losing money. Now that we have started one, we can repeat its success.

The environment is a very good social business. We already have a solar energy company called Grameen-Shakti, which provides solar home systems in Bangladesh. Afforestation might be an excellent social business, given that many countries are protecting their forests instead of cutting them down. By creating a social business around them, the forests will look beautiful, contain food and involve people.

The British Council can, of course, provide an incubation facility to encourage young people to design social businesses. In some places, they have declared competitions for social business designs and given awards to good ones. Those award-winning designs can attract investors to make it happen. This is another possibility. Some universities are creating Grameen creative labs, so that these discussions can take place along recognised principles. At the moment, we use the term social business, but tomorrow it might take on 100 different meanings. The Grameen creative labs are used to bring together people from the faculty and business in order to work together across departments. Incubation will be a very important element and one in which I hope the British Council will play a role.

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