BrandChartering.Com - How to do no evil with brand superpower: Do Nows value multply Unique Purpose
25 year update - thanksgiving 2017: chartering basic
audit question applies to sustained exponential rising purpose. This is true of chartering your life's impact or valuetrue
auditing of the largest brand in world- what would world uniquely
miss if this did not exist? list all promises to value exchanged with different producers and
demanders- test whether those living the brand know (live & learn) how to win-win trust flows across all promises - an
organisation without unique purpose is valueless however large; a once purposeful organisation that has started to spread
conflicts of trust-flow is both socially and economically at risk of exponentially crashing - not only wiping out all of its
value but damaging all it links into
TODAY a very urgent case to apply brand chartering
to is nations that are at risk of failing- this isnt just a responsibility of the nation concerned its a responsibility under
30s as the test case of human sustainability need all elders to BELT ROAD Map and sustainability bank for now
chartering maps of world nations celebrating under 30s as sustainability generation
one of top communications skills which chartering facilitates: whole truth assessment of what history spiralled and what future
change must fast forward now. Will the West have courage to admit that industrial revolution went wrong when it used slaves
and wars so that big places could get more carbon energy wherever this came from; since 1946 beyond zero sum trade has been
led by East as it freed itself from colonisation. Today the united races to go green, leapfrog tech solutions eg mobile where peoples such as bangladesh vilage women never had landline
telecom, solar where schoolgirls never had elecrtricity grids, cashless banks where microentrepreneurs never had banks illustrate
joyful Entrepreneurial Revolutions. Will those who teach free under 30s as the sustainability generation to linkin ERworld now- only china can be the collaboration epicentre of this win-win-win knowledge sharing- the faster
your region plays the game of belt road mapping the better all of our chances of celebrating human sustainability become
10 Latin America (co-blog here) -while belt road maps designed to end latin america might seem furthest away from china's attempt to end poverty of
landlocked peoples inside and neigboring its land:
its franciscan values that nolw offer solution to the million
person crisis at border of 11 bangladesh/12myanmar
- desperately seeking china india bnagladesh myanma asean trading
corridor
101 panama claims to be latin america's inaugural belt road mapmaker (and its charge of the panam canal
certainly makes it the hemispheres major maritime-trust partner) but
102 argentina was first of 2 BRI national
leaders of 35 who celebrated beijing's inaugural belt road summit may 2017- its the fatherland of world record job creator
Pope Francis -and hosts of greatest ever lat-am global2.0 summit 2018 G20 July -argentina offers one of the world's biggest
agricultural resources- its now a major player in exporting beef to china through the world number 1 ecommerce space for enterprising
suppliers- argentina and chile both have smart plans to befriend tech entrpreneurs worldwide- huge oportunities for argentina
and canada to share in prepping g20 2018 to be as empowering for youth as china g20 was download small enterprise china g20 report chaired by ALI BABA JACK MA -and see why greatest #learinggeneration thanks hangzhou
in happiest collaboration opportunities ever played
103 chile national
leader accompanied argentina sat beijing inaugural belt road summit may 2017 (where one of the corridors discussed united
argentina and chile ) in tranversing the continent coasts; chile requires rotation of presidents so michelle bachelet is now
looking for a new job (historicaly her cv has rotated leadership of chile and unwomen
104 brazil (linguistically
linked to current un leader guterres) is far the biggest economy in latin america but its politicains got badly muddled in
petrogas- still as latin america's partner in new development banking and BRICS annual colaborations (and huge in all 3 metrics wealth, populace, land) once reformation takes place, brazil can be celebrtad
by all; this was the intention of the bbc's great cultural translator michael alin with his work on brazil prior to world
cup and olympics but these hugely expesive stages to the world were wasted... nonetheless brazil actually has more people
working on green power than anywhere on the continent- ; while north americans were racing to the moon latin americas contient
wide debate of the culture that latins valued produced education's paulo freire whose work inspired the womens empowerment
newtrkers who developed bangladesh 1972-1996 pre-digital and since 1996 digital leapfroging
105 Peru according to world
bank leader jim kim and patners in (global2.0) health paul farmer was that did most to storytell bottom-up fransciscan
culture 1970-2017 - see book on accompaniment- a young pleruvian also helped originate the first pan contient youth entrepreneurship
copetition which has been hosted for most of the 21st C by Organjsiation of american states
106 colombia also
helped peru keep franciscan value cultures alive though its internal civil war has until recently caused terror snd rfefugees,
provided haven for drug running- colmbia appears to be at a positive tipping point but
107 venezuela the most oli dependent
economy looks as if it is now the continents most likely failed state with badwiill risks that need a lot of local cultyure
love and expertise to prevent from being the continets next big tragedy
108 mexico is that geographicaly odd country
(most of central america's economy) which is geigraphically connected to usa even as its spirit is determonedly latin; its
great that xi jinping invited;
it has been one of the leaders of conditional cash transfer - and is connected with wall
streets only end poverty fund for latin america - imperative fund
1.1 Japan came first from the 1950s itt had most to give back from its warring past; next came the development
of the chinese disapora superports: Hong Kong, Taiwan and
1.2 Singapore and
1.3 south korea;
then
from the start of the 1970s came
2,2 bangladesh whose village women built anation from nothing and
0 mainland
china who built their miracle benfiting from chinea's diaspora having become the 1970s 3rd richest funacial network (now with
China the richest in terms of positive credit) and
1.4 Asean region's other nations which have sustained multicultural joy in remarkable ways
when beijing looks to its
eastern coast huge wealth and happiness is blossoming - when it looks to its landlocked west huge challenges remein noth inside
china and across its bodrers; this is why china has to belt road map with regions 2 7 3 4 5 across Eurasia; the good news
is races to win-win and celebrate sustainbility knowhow across these regions of mother earth provide benchmarks for all nations
leaders to innovate with
.
These are the most exciting times to be alive- can 11 regions investment in their youth's education and infrastructures unite to sustain our human race?- or will we be
overtaken by expoentaly acceklerating crises such as climate, failed nations, plague or other ways in which orwellian big
brotherdom ove takes people-centric economies represented in sustainability goals and safe local societies by little sister
auditing (see goal 11 debrief ford foundation summer 2017)
question to half of the world
under 30s
which of 11 regions do you come from and which can you bridge
with what jack ma calls loveq
0 china 1 asean 2 india subcontinent 3 russia 4 east europe 5 west europe 6 north
america 7 "stans" and mildle east 8 med sea 9 africa 10 central and south america?
04 Hong Kong - Belt Road's Gateway to traingle
between rest of world connections with one state 2 systems
05 Hangzhou - Innovator of social sgaring economies;
traing smartest 800 middle class to be sustainability fussy consumes
Supercities Outside
China
11 Singapore gareway to asean cultural fusion
12 Taiwan - still the most connected superport connecting
china japan s korea
13 Seoul
14 Tokyo
Help nominate supercities across all belt road regions
- rsvp isabella@unacknowledgedgiant.com -test case 2018 beltroad6: can ypou help world record jobs creator antonio gutteres
so that new york becomes an under 30s learing supercity ie can its 2 edges big banking and big advertsising be hi-trust mediated
by 3rd edge sustainability goials mooc zero cost graduation-
0
china - see chinawise.org chinathannks.com
01 01 beijing welcome to the sustainability innovation service capital
of the world.
Don’t underestimate the joy of revolutionary
change linkedin round national leadership networks that have transitioned from zero companies (except state owned ) in 1976
to 16000 startups a week
What is the overall trainagularistion
that chna has promised its people their livelihoods will celebrate
1 go green-renewable- without
which there is no future for the human species
2 go job creating education –without which
there is no future for all our childrens
3 Bank on infrastructure maps connecting china with win-win
trades everywhere both inside china and across geo-regions of mothers earth. SWOP this. The biggest opportunities are connecting
places that are nurturing global youth economies integrated by small enterprises and family loving communities. The biggest
threats to peace and local to global sustainability are where peoples are trapped in failed infrastructure. See the world
in terms of triangularisations that ate both geographically near and purpose (market –eg serve nutritional needs of
10 billion people all over the world’s local communities) connected
Reference: help students
and decision makers of the sustainability generations picture such triangles at erworld.tv
Whats the exponential win-win-win vortex inside the primary triangularisation of china’s rejuvenation
dream’ Its clarifying how the 2 yearly moores law of doubling is no longer about computing capacity of silicon but big
data small future-back designs that will either serve people or trap them. Does your region of the world have a jack ma billanthropist
who is investing way over 15 billion dollars on DAMO academy spirit of what tech can empower?
IS IT POSSIBLE TO DESIGN MEDIA TO CELEBRATE SHORT TERM GOAL OF END POVERTY & 2050 GOAL OF BEING
WORLDWIDE BENCHMARK OF SUSTAINABLE CIVILISATION
Here are some of the pattern rules of Chinese media
Throw out journalists that are trying to make a name for themselves by sensationalism
Make
sure the country’s biggest news events are reported by hundreds of journalists given a technology hub to collaboratively
work out
Ensure that state television expert commentators belong to thinktanks that are not driven
by a non-transparent vested interest but public service
Example when an interviewer or interviewee
are exploring a question they don’t believe it is intellectual to pronounce a correct answer- they say something like
all I kow is an answer will emerge from the 3.5 hour speech of jinpings outlining the next 5 years work of 80 million party
servants – locally distributed one per twenty people.
How
does a leader choose a top 7 town to interconnect all of the above?
Well apparently – one
team member is assigned to operational elimination of ongoing corruption; another is tasked with ensuring newly promoted public
servants will never be corrupt; one controls public safety at ever level; one makes sure that places inside china are win-win-win
connecting the primary traingularistion; one travels the world searching out place leaders who want to win-win-win with china
and sustainability goals everywhere ; one helps make sure the top 20 leadership summits remain on message so that at any one
time xi jinping’s network value the 50 most trustworthy servant leaders decision-makers inside china and the 50 outside
Is all this difficult to design ? Sure
Is it harder or less realistic to design than your choice of another place – eg
Washington dc – to be responsible for whether future generations joyfully progress the human lot? Well that
is the human race’s most exciting question – but don’t be afraid to ask it in every what that will determine
the unique purpose your own life serves......................................................................................................................................
8
Med Sea
81 vatican arts swap with beijing -vov 2017 takes arts dimplomacy 100 times beyond ping pong diplomacy - see
also cheng li book 2016 on goodwill relatinships between pope francis and xi jinping being a first international exchange
of cpc19 chartering china
URGENT STUDENT UNION NETWORK CHALLENGE greatest community for all searches :
Essence - who in world would uniquely miss what if Chinese
Dream didnt exist? -eg chinese would miss ending poverty by 2020 and celebrating with the world ecological civilisation
by 2035
worldwide youth would miss being the sustainability generation...
Chartering Chinese Dream
Essence - who
in world would uniquely miss what if Chinese Dream didnt exist?
-eg chinese would miss ending poverty by
2020 and celebrating friends with the world of ecological civilsations by 2035
-&- worldwide youth would miss being
the sustainability generation...
ID system- what spirit do those who have studied chinese dream celebrate and action?
map back humanisation of industrial
revolution 4; question each global market's reality ie its most sustainable local purpose- maturity profile places nearest
to true purposes for each life shaping market
Commns Story
Masterbriefing
-what action guide deadlines next world stages of china's dream
people's livelihoods could be 50 times more
productive than 1946 when we had 1000 times less connectivity tech but this depends on smart education instead of dumb media
wise girl empowerment world
councils - eg led by sir fazle abed to double verify no girl is being excluded by "sustainability solution"
Commns
Inovation processes
Commns - Partnerships
of hi-trust leadership architecture
BrandChartering.Com - How to do no evil
with brand superpower: Do Nows ...
More than half of the sustainable world's value depends on youth partnerships inspired by china's
brainstorming with other 100 national leaders - see belt road
dear
under 30s
you
are half of the world - if you want to be the sustainability generation please linkin with chinese youth or big data small
tech businesses (see world record job creator number 2 jack ma) or worldwide place partners (see world record job creator
number 1 xi jinping)
dear
under 30s girls - you are at least 1/4 of the world's sustainable productivity but macroeconomists and western tv of the industrial
revolution treated you as less than 1/20th please make friendships with chinese girls wherever women are empowered to lift
up half the sky -see also world record job creators sir fazle abed and jim kim
dear under 30s poor girls - you are at least
1/8 of sustainability generation- please demand united bangladesh india myanmar and chinese girls empowerment solutions
and make sure that world record job creators pope francis, nilekani. modi know of all your best efforrts before july 2018
argentina g20 and PM modi. tech billinniare nilekani know before june 2018 aiib mumbai
chris.macrae@yahoo.co.uk
Washington DC Welcome from friends of Macrae Family to Brand C
cgtn belt
road - YouTube
Enjoy
the videos and music you love, upload original content, and share it all with friends, family, and the wor...
EconomistAmerica.com
- open learning webs Norman Macrae UG Entrepreneuri...
in recent weeks most of the un eminent people have converged on a plan to end greenwashing of sustainability goals
at un
the educational media summit on this will be hosted at UNGA 2018 - the chance to turn new
york in city that value future of youth and not just big banking and big vested interests is now better than at any time since
1999/2000 when brooking issued report on valuing trust/intangibles and i was tasked by martin sorrell at the world 's largest
ad agency to interview gurus on the future of what was then called brandknowledge.com and the EU's knowledge collaboration
cities
unfortunately for a renewable generation: bush beat gore and sent the authors
of the report to the us equivalent of coventry (ie van der bilt and other tennessee locations)
BrandChartering.Com - How to do no evil with brand superpower:
Do Nows ...
dear under 30s
you are half of the world - if you want to be the sustainability generation please linkin with
chinese youth or bid data small tech businesses (see world record job creato number 2 jack ma) or worldwide place partners
(see world record job creator number 1 xi jin ping)
dear under 30s girls - you are at least 1/4 of the world's sustainable
productivity but the industrail revilution tgraeted you as less than 1/20th pleasemake cfroiendships with choiense girls wherever
women are empowered to lift up half the sky
dear under 30s poor girls - you are at least 1/8 of sustainability
generation- please unite bangladesh and chinese girls empowermnet solutions and make sure that pope francis knows of al your
best efforrts
chris.macrae@yahoo.co.uk Washington DC December 2016 Welcome from friends of Macrae Family to Brand Chartering.com
- we apply the 20th century's future history mapping methods co-created by such late great friends of valuing youth as Peter
Drucker, Norman Macrae, Alvin Toffler, Maynard Keynes to how the most valuable gravities of goodwill multiply today - such gravities as China (quarter of the world's hardest working people whose spirit tao is as wonderful a millennials world citizen curriculum
as any we can find in searching eg such luminaries as Mandela, Gandhi, Thurgood Marshall, Rosa Parks ...), USA the richest
big economy averaged per family, Japan the 20th C Q3 globalisation economy which accelerated quality electronics that father
of computing Von Neumann could only dream of - and thence china diaspora superports - without which the worldwide web age
would have been delayed beyond our lifetimes,
or quarters of 21st C gravities (meta-hubs) such as the younger half
of china's women QuarterBillionGirls.com (QBG) who bear the unparalleled reponsibility of sustaining their parent's one-child family trees while being millennials
ambassadors to womens values all over sustainable goals planet; we look at whats action learnt (open spaced) between these
biggest networks and those faced with sustainbaility deepest local challenges- for example over a dozen youth exchange trips to Grameen and BRAC in Dhaka and their village mothers mobile networks such
as world number 1 cashless bank Bkash.com have mapped 10 years of connecting how future history that helped the world's poorest women build bangaldesh, and of course we have worked on the vast majority of big brands of the 20th century- during the 1980s we contributed to MIT database to thousands of market models across over 50 countriues
and pretty much any market that had ever used brand agencies in that late pre-digital 20th Century
or back from the
future's 4th industrial revolution transparency valuation tools of meta-free markets - eg blockchain or local-to-global sustainability youth partnership AliBabaUni.com (celebrating each new G20 year (016 china 017 Germany 018 India) jobs rich concepts such as electronic trading
platfroms freeing Small Enterprsieb worldwide sustainable trades)
PAUSE TO THANK HUMAN HISTORY so which are
the greatest charters humans have ever adopted- we ask for your help --- just because we can easily cite 3 huge ones this
doesnt mean they are culturally enough for the billions of new jobs needed for today's sustainability goals challenges to
be realised and not just endlessly twittered about
Magna Carta 1066
Us
DoI 1776 -entrepreneurial exercise what is meant by happiness and freedom in first sentence
It is our hypothesis that 3 generations will determine the climactic sustainability
or loss of the human race-
today's youth - the half of the world under 30,
their parents and
their
grand parents.
Unfortunately nations population bubbles are very conflicted nd faned by the dumbest
media (tv) ever to have been generated - some rich nations have majority of their poeples over 45 - so 90% of these rich nations'
investments (let alone legacy legal constitutions) are in vested issues of generations of elders; some poor nations have their
majority under 20 which cant even vote; in effect there is an unseen war between elders and youth that is expoenntially decreasing
the odds of our human race to sustainability -- paradoxically this is as much a local degradation crisis as a global folly
(though us sub-prim banking was a global cancer that none of us 7 billion peoples needed). Speaking as a parent I ask both
humbly and urgently- why dont we grow up sans frontietres and value all youth as humanity's greatest resource?OK in 1945 that
wasn't possible. But is that why we wil spending 4000+ times more in 2030 versus 1946 on worldwidewide learning technolgies
(www blockchain etc)
If this hypothesis is correct it begs the question what interactive
charters can we the 7 billion people as youth or parents linkin. We will assume an inter-generational charter process celebrating
creative youth matters - indeed you dont need to interact with any more of our web unless you value children as human's greatest
ersource and want to help unite the greatest #LearningGeneration. We are not claiming to be certain we are right- we are simply
opening space for a hypothhesois that all goodwill valuations mathesmatics of brand charering uses and which for example none
of globalisation's biggests banks or biggest professions yet begin to use.
HAPPY DECEMBER 2016 FROM LAST MONTHLY NEWSLETTER OF YEAR 475 of ENTREPRENEURIAL
REVOLUTION (est The Economist 1972)
I am writing to you in case a curriculum of celebarting
creative choldren all over our planet connects with whatever is your main concern in life - for example as a mathematician
who has worked for 30 years on mediating partnerships between the largest and the most exciting identities I would suggest
that : we are not designing a Healthy world nor Education with #learninggeneration's big E if we are not designing this in every relationship we interconnect
later this week, one of our subgroups- whom amy has spent most time with on developing her international being - along with intel
is launching experiments on what 300000 children's time is simultaneously spent on - actually there is no limit to where such
curricula reach other than the permissions - the 300000 children space happens to be poorest rural catholic children in kenya -
in spite of Italy having just become the latest European country with no leadership direction, I will make the optimistic assumption
that everyone I have ever met in rome will want this to succeed
Italy referendum: 'Period of uncertainty'
predicted after Matteo Re...
By
Jon Henley
Join
us for coverage of crucial votes as prime minister confirms he will resign following his heavy referendum d...
William amy and I first met at the 4 year peak of the system claiming to be world's number 1 creative children event shown
in these slides;
for four
days hundreds of partners of creative curricula (chief corporate sponsor swatch, chiif international partner
a Japanese NGO and friend of eg Fumiko and Amy) converged many thousand children and elders to animate creative
opportunities on the elipse lawn outside the white house (the same space in Washington dc that the xmas tree lights up)-
the week before independence day 2015 was the 20th year of this 4 year cycle- children came from other 30 nations; the largest
group apart from americans was chinese- interviews with 20 chinese made it clear this is a curriculum their Society absolutely
priorities ; I am sure anyone who ever travels to china will see reconfirmation of that everywhere development is celebrated china development (this latest charter was issued 4 days ago as uniting what quarter of the world people strive for and invited the other
three quarters to join in sustaining)
while I can introduce
anyone to the owners of the slideshow process which is also one of the 20th largest us childrens charities, neither I
nor naila nor others have not found any way to open a discussion with them in how to connect with partners as big as
eg intel; every discussion starts with how much money will you bring us; ok by all means some of you have different credibility
to negotiate than I do
anyhow
my question to you is let;s say intel and our partners out of Africa and wherever its continent-wide satellite can
reach continue to scale over the next 3 years; and lets say( there is in Africa and the middle east and the southern
parts of Europe reached by China's and Asean;s one belt on road) intergenerational interest in a curriculum of
celebrating the world's creative children - does anyone here want to set up a concept council of partners on how to do
this given the millions of children we can reach as we build this?
BrandChartering.Com
- How to do no evil with brand superpower: Do Nows val...
.
can you help (the half of the world's population) under
30 make 2015-2025 the most exciting decade of human and planet sustainability? chartering's 20 year search for partnershipos
with the most unquely purposeful brands and leaders continues .... text us in washington dc 240 316 8157 or rsvp chris.macrae@yahoo.co.uk
World Class Brands Chartering & Global Social Value Trillion Dollar Audit Q&A inquest on Yazmi and purpose of elearning satellite's conflicted orbit with sustainability youth
Help find the best news in 44 years of celebrating every way that elearning media can be the opposite of mass tv
Value system designers:
Beck's 8 colred spiral complexity; Owen's Open Space Simplicity; how to unite
humanity's greeats ever goal -POP with Pope Francis and Jim KIm- how to prevgent the UN's 17 goals from greenwashing Preferential
Option Poor-
Yazmi Brand Charter for Partners in Open Learning Leadership
q 2014.12.1 do you have any demonstration content up? if so could I see how you
it communicates via a yazmi receiver
background
-suppose someone next sees kenya's first lady or sir fazle abed or george soros (west africa's main investor in bottom-up) or any nation-wide influencer
of education and had a yazmi receiver with them- what would they show given 2 minutes to win or lose attention of that person
-or what would you show mr toure's chinese successor at the ITU? or ted turners daughter the main host of peace laureates
and reformer of what journalists cover out of us
for example if we are to sell education receivers to groups of 5000 farmers
families I would suggest this is the first ting they would find unforgetable to see on yazmi Believe in yourself | D'Banj | TEDxWBG
................,.equally
if whole parts of the african continent are to stay vibrant then the number 1 leadership message of jim kim inside and outside
the world bank and to every millennial as we start 2015 in not just ending ebola but having community health training massively
mobilised is job number 1 of both economists and socially trusted people which I hope includes educators! - I am trying to
locate the best first resource that needs to be beamed down on that - of course help with such a search is most welcome
top
10 lessons from first 20 years of brand chartering partners in global social value leadership -more on unseenwealth
crisis that intangbles valuation has become greatest maths error in the world- a sustainability critical issue
MYeconomics: Transparency and Accountablity of Global Social Value - Those responsible for identifying trillion dollar sustainability impacts should be required to publicly answer who would uniquely miss what if xxx did not exist - reason 1
citizens and #2030now millennials can then feedback whether specific trust-flow promises are being kept , 2030nowjimkim2transcripts.doc
reason 2 - collaboration citizens and investors can also audit if global social sectors (eg health) are being served by the most purposeful win-win systems
. Note every sustainability crisis in the world today involves exponential collapse of one or more sectors that are not optimisin
multi-win models and goodwill
Because of the BBC's failure, it is critical that open education's purpose
empower milennials sustainability
The British Broadcasting Corporation entered the age of globalisation
as the biggest investment the public had ever made in broadcast media. The global social value of broadcast media could have
been to help report which trillion dollar sectors that were failing sustainability's win-win goodwill tests. The failure of
the BBC to do this needs to be examined: is it too late for the BBC to support millnnials sustainability by living broadcast
media's world service purpose?. If it is too late : 1) who will take over this purpose 2) do the British people understand how much the BBC has been responsible for not empowering millennials greatest goals
of #2030now. more on this
can you help under 30s make 2015-2025 the most exciting
decade of human and planet sustainability? chartering's 20 year search for partnershipos with the most unquely purposeful
brands and leaders continues .... text us in washingtin dc 240 316 8157 or rsvp chris.macrae@yahoo.co.uk to nominate worldwide's most exciting brand to charter as we celebrate 2013 year of the MOOC
- 41st year of maps started in The Economist for promoting 2010s as worldwide youth's most productive , collaborative and heroic time to be alive
charter trillion dollar purposes of the 7 wonders -markets whose global village value exchanges
offer greatest pro-youth freedpm of purpose
charter purspoes of pro-youth economics brands : The Economist & BRAC 1 1.2 1.3 .. ?2 Grameen 2.1 .. ?3 BBC 3.1 . ?4 Whole Foods
2013-2015 nations to brand
charter with most up/down impact on youth
Bangladesh
China
South Africa
Japan
Places with special brand chartering leverage:
San Francisco - positive impacts
of open education
Budapest - positive impacts of Soros
Boston
- positive impacts of MIT
DC - negative impacts of powering
over peoples in anti-youth way; Brussels and Berlin - negative impacts on powering over peoples in anti-youth
way; New York - wall street greatest youth economics cancer of all time still not addressed using legal
resources Obama had within his reach.....................................................................................
From 41st Year of Entrepreneurial Revolution Glossary started in The Economist 1972- an open curriculum
project of Norman Macrae Youth Foundation
when an organisation invests profit from customers in preventing them from enjoying
its future innovation purpose, it quickly loses its unique value multipliers in serving- where brand is truly valued its future worth is zero unless decisive transforrnation action is taken by leadership and with
all of the organisation's producers (extending through its partners value chains )
Future
History System SWOT - all man made system futures either
O exponentially compound Opportunities to grow (virtuous spiral)
T exponentially compound Threats to collapse
most of an economics future value exchange capactity including epoential up or down is already
invested in the relationship history of the system
S strength what leaders can be openly proud of celebrating about systems health to serve
W weakness what
leaders need to ensure organisation works hardest on because they signal system weaknesses including its cancerous capacity
to multiply conflicts
CEO Disease (Goleman) is an organisation design where messengers are shot if they pass news of
weakness or emergung threat up the system- in such organsiations the top becomes the most paralysed part of the organisition
to deal with change- it often reacts by trying to build defensive barriers , monoplies-
Interactive Challenge: every valuable frame from business management disciplines such as communications, organisational behaviour, knowledge management,
strategy, business modelling can be integrated into the Chartering Thoughtpad. If you don't see how to link your favourite
professional frames of reference, post us your terminology to mailto:brandchartering@yahoogroups.com and we'll show you how or email chris.macrae@yahoo.co.uk
Chartering Thoughtpad
Windows <1> to <15> click to 1996 Handbook; 16 to 20 links to Value Exchange (VE) Business Modeling
What else can (re)create leadership and ensure that we cannot be outpositioned by competitors?
<5>
MANAGE
actions
MASTER-BRIEFING
As
the economies of new types of media proliferate, how do we ensure consistently efficient integration of contributions from
all of our creative agencies? "Glocally"!?
How do we get perceived competitive quality and value consistently right
for every consumer and customer with every product and service directed in the brand's name?
What else would enhance teamwork and support balanced management of the brand's objectives?
Eg how do we appraise managers for what they contribute in the medium term as well as the short term?
What is brand's role within brand architecture? (eg corporate brand, product sub-brand?), Is the architecture focused
at right levels and suitably interconnected to lead our sphere of business whatever types of world class competitor emerge?
Which employees feel threatened if we change our brand archi-tecture?<11>
STRATEGY
ARCHITECT
Are there any other disconnections between our strategic visions and the totality of our brand architecture?
Eg do we have the right core competences?
Who will be our competitors and will be our partners?
Are there disconnections between our organisational missions, roles, culture etc and our
brand architecture? Eg do we set the right performance goals for branding to keep control of the added value chain?
What value do consumers uniquely want from us? ( If our VE is not
already buyer-centric, when & how do we change from being seller-centric? )
How do we build this in as a win-win
in our VE Business Modeling?
What value do employees
most want from us?
How do we build this in as a win-win in our VE Business Modeling?
What value do partners
uniquely want from us? Which of these partners do we see as short-term and which long-run? How do we build this into our VE Business Modeling?
What value do the
right investors for our Unique purpose want from us? How do we build this into our VE Business Modeling?
Who are the other stakeholders whose relationship loyalty we depend on? What do they want and how do we build them
into our VE Business Modeling?
profiles illustrate diversity of deep perspectives of people in same expert networks
Brand Chartering is the signature media leadership service of world class brands associates founded by The Economist's
Unacknowledged Giant in 1988. Details on how and why brand chartering helps peoples and places invest in the next generation out of every community. Furthermedia
& leadership resources: Entrepreneurial Revolution (since 1976); net generation futures (since 1984).
For the net generation to be 10 times more productive than any
other , youth will need to value and celebrate those leaders capable of hosting 50 exciting productivity project networks
at the same time. Norman Macrae, The Economist. Norman concluded this while writing the authorised biography of John Von Neumann commissioned by Sloan Foundation (more).
Johnny grabbed other people's ideas, then by his clarity leapt five blocks ahead of them. and helped put
them into practical effect. We think this is the social action that smart people exist to mediate
- especially when you joyfully adopt Johnny's belief that computers will allow research teams to tackle
one hundred times as many projects 100 times more quickly.
This
clue came to Norman nearly 20 years after starting Entrepreneurial Revolution's search in The Economist Xmas day 1976 for ways of transforming 20th C organisational
systems and professions into ones that would celebrate productivity of 21st C youth. Other clues included
and those from nearly 10 years of research after 9/11
that recommended trusting muhammad yunus and worldwide youth's most productive economist and innovation agent.
2 big questions this
web aims to linkin thru 2010s across certified practitioners of brand chartering-
1 who around
the world is a meta-hub for hosting 50 of youth's most exciting productivity project networks? example 7-year research
of youth producivity networks inspired by muhammad yunus is now available - search processes included creation of web grameen.tv
in 2005, yunus 2050 bookclub on pro-youth economics est 2007; 10000 dvd club est 2008; hosting 69th birthday wishes dialogue
in dhaka, 7th decade wish conference at university of Glasgow 2 July 2010
2 how do such leaders maintain uptodate
(and collaboratively publish) one-page charters on each project's urgent next actions and all projects interactions
-both those linking in their most exciting youth productivity networks and those of like-minded pro-youth economists. leaders
and journalists worldwide?
Example of urgent chartering processes needed Fall 2011
Y1 President Sarkozy and Nobel Laureate
Yunus have been working for 3 years elapsed time on making a top agenda of Cannes G20 summit Nov 2011 food security
challenge of how to end poverty of 1 billion members of farming families
chartering questions:
which project networks have knowledge
that connects with this? eg Y4 social business funds of danone? Funds of credit agricole stewarded by
Grand Duchy of Luxembourg? Y41 WholeplanetFoundation- 40 micromarkets owned by developing agricultural communities. Y24 Bank
a billion and Y7 Jack Ma’s virtual market a billion Y12 Japan-led crop science - download file to connect Y-legend with your own solutions to productivity challenge of ending poverty among billion farmers
if you live in a G20 country,
is your leader aware of what youth productivity networks in your country have projects that connect with ending poverty of
farming families?
how will the pre-, during and post news coverage iof this summit be covered so that this issue links in to
positove worldwide youth actions
We are launching Norman Macrae Foundation.
Its focus is to collaboratively map where to survey youth's 50 most productive projects of 2010s (it doesnt
have to be 50!) Over time my father's peers will work out how to embed particular journalists in particular decade
long evolutions
Dp
you know of more relevant charters on these contexts if youth are to enjoy chnaging the 2010s than these golden oldies started
in 1984? chris.macrae@yahoo.co.uk
Types of Projects
– Network deadlines
Cannes November
Madrid
November
London Summer 2012
Types of Project – Regional collapse of youth productivity
USA Collapse
Arab Spring Collapse including B
Euro Collapse
Ecology Collapse eg Japan
Types of projects wrong economic metrics and dynamics
Compound purpose/risk -
Lack of trust/colaoiration
Expoentials bubbles
Lack of transparent multi-win models
Types of projects – wrong education-media for youth productivity
MBA
Graduate
Secondary
Primary
Types of projects – trillion dollar
races
Who
owns bankabillion
What extreme innovation
partterns China
Who owns 10000
rural telecentres or poorest virtual markets
Next energy and sustainability critical
Previously in the 1990s we published
with The Economist Intelligence Unit how leaders can charter sustainability of greatest projects embedded in brand architectures-
while the masterquiz methods remain valid, our work in the 200s has overlaid multi-win business models capable of mapping
which netwporks are expoenetially sustaining as much as 100-win purposeful contexts and which like wall street 2008 are spinning
100-lose situations.
the best way to brand the new economics
journal of yunus is to turn the inaugural cover into a fashionable folder size file cover that influential summit people can
keep their notes in
before doing this, it is urgent that I know who your final top 100 list on the backcover
is - now that we are 15 months into searching through yunus nominated 3000 leaders, Which institutions are the
top 100 most active supporters of pro-youth economics.
Aditionally, if you and adam smith scholars circle have advanced any of the back pages (in the 1843 Economist format) that will update like a diary of world's most
exciting project partners (leaders and youth of yunus) please show me what progress you have made
thanks chris wash dc 1 301 881 1655 skype chrismacraedc
ID Economics - source Brand Chartering (EIU) there was an old trick with The Economist - getting a logo that
could be seen when presidents were reading it; need to find a way that Yunus is confident to sample leaders with the folder
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Ultimately those who believe that the best shareholders can do with banks in wall street 2008, mass media is News
Corps News of World. making global utility markets is Enron, Accounting is Andersen, European milk is Parmalat ... are
economically wrong and socially wrong. The simplest question all need to keep asking to free a global market
to improve our children's futures and productive jobs is - who would uniquely miss what if that did not exist?
While value multipltying business models integrate wins of many different sources of who - the most vibrant source in freedom of speech democracies
is society. In any truly free market, if you destroy all of society's trust , you bring the value society credits you with
to zero- and in value multiplying worlds however many billions of dollars business partners' professions value you at
billions*0=0 not what most global professions model in the pre-networked world using the separability
arithmetic of value add billions+0=billions
Brand Chartering
was developed bt media practioners who wanted to do some good at start of 1990s in response to major mathematical errors
in valuing brands. Chartering empowers company leaders to host workshops identifying the most relevant flows
of everyone's knowledge of how to keep sustaining the most valued purspose you all could lead. Valuetrue :
By 1998 it became possible to turn the core questions of chartering unique purpose into valaution and governance methods that
sustain expoenential growth by firstly ensuring no conflicts can enter the organisation and so turn it into a market
bubble. NOLOGO! The first corporate brand we were asked to value was Andersen in 1998- we predicted a value of zero unless
hi-trust leadership interventions were made. Andersen partners preferred to spend 40 million doilars on a new logo campaign
and so led their organisation to zeroisation - if you urgently want to save a multibillion dollar corporation from col;apse,
or too big to fail players in a trillion dollar global market from reducing our children's chances of sustainability - our
washington dc hotline is 1-301 881 1655 skype chrismacraedc, email chris.macrae@yahoo.co.uk - here we invite you to join us in doing probono chartering research on the most exciting networks of leaders we know of
Social Business BBC - The Road from Glasgow Job Creation Festival summer 2011 to Olympics Job Creation & Sustainability
Festival 2012
DC Spring 2011 The Declaration of Interdependence now that 297 congressmen have voted to assemble around
dr yunus genius economist http://www.grameeneconomics.com/
if you have ideas for other open brand movements that can collaboratively multiply goodwill and actions of the
net generation's 2010s as most exciting decade, please email info@worldcitizen.tv or skype isabellawm family foundations (washington dc 301 881 1655)
Brand Chartering is the primary methodology of living and learning
the brand - valued as purposeful system of productive and demanding relationships. In the early 1990s,
Chris Macrae and associates (World Class Brands Network) proved the innovation methodology of Brand Chartering and wrote it
up in the Journal of Brand Management and in the book published by The Economist Intelligence Unit and Addison Wesley. To
start the third millennium, a triple special issue on lessons learned about Brand Reality was commissioned by the Journal
of Marketing Management 1999.
Next came the integration with maths of sustainability
exponentials including transparent metrics of howcompany’s goodwill and compound risks are spinning.
This pioneering work connected with the missing microeconomics of entrepreneurial revolution that Norman
Macrae www.worldeconomist.netbecame the leadership epicentre of at The Economist from 1976. More
recently we have been working with Glasgow University to ensure our maths is congruent with the sustainability economics frameworks
used by the genius economist and Nobel Laureate Muhammad Yunus. We support the goals of the 2010s as net generation’s
most exciting decade by offering zero per cent interest loan for launching a new journal on the economics of sustainability
exponentials.
Since 1998, we have tracked hundreds of organisational systems that have taken billion dollar
hits to goodwill because they failed to audit these exponentials in a multidisciplinary and detailed enough way.We now have a priority focus on brands that intend to multiply the most upward value of Asian Pacific worldwide century.
We can offer a company a feasibility overview for $15,000 plus our of pocket expenses applied to its most valuable brand.
This assumes that the company’s headquarters is prepared to show us all types of external data collection made to monitor
the integrity of the brand’s relationships and that members of the board are prepared to take a 15 minute brand chartering
quiz designed to map the extent to which they havecongruent view of the dynamics (including
opportunities and threats) of brand leadership.
A fully integrated approach requires the training
of internal auditors whose work need to be carried out at the same cycles as other performance metrics governing a company.
Alternatively companies may wish to use the new information ion compound opportunities and threats strategically in which
case we offer workshops to ensure that all leadership consultants work from common strategic maps
Contact Chris Macrae valuetrue.com Washington DC 301 881 1655 or chris.macrae@yahoo.co.uk :
If you may want to commission brand chartering work
If you wish to apply to become a certified open source supplier of our methods. We do not
normally certify those whose business offers particular types of communications execution (advertising, PR and corporate identity
signage, web marketing, database marketing etc) since auditing and valuation methods need to be independent in assessing economics
of executional budgets.
If you have been offered Brand
Chartering by a non-authorised agent and were unhappy with the quality of work offered.
Top 20 identifiers of 2010s most exciting
decade get updated at 2000 person -Youth & Yunus- future capital festivals starting with Glasgow summer 2011. Themes
in the rce to poverty musuems we are currently working on:
Brand
Chartering is the practitioner methods network of World Class Brands. We hve become world leading experts on valuing long-term trust's compound impacts. Formed in 1989 our network believes media
and metrics can be used to advance human progress with priority on ending poverty as chrtered in 1984 by Mac&Mac.
Led by Scottish economists and entreprenurial networking, We disagree with the late 20th century notion of spend as much as
possible on advertising spots. We are interested in identifying leadership that values exponentially sustaining the world's
most purposeful - through markets that are free to value multiply for and by all truly integrating purpose. Chartering
begins every analysis with the core question of Unique Organising Purpose- who would uniquely miss what if this did
not exist?
at my 4th
meeting with dr yunus in dhaka, we quipped that dhaka was now en route to every sustainability city- if you could interview people
anywhere on sustainability where else would you go - bangalorelucknow
Help Microeconomists: celebrate 2010s as decade when sustainability governance, brand eladership and valuation metrics comes to all global
markets:
Sustainability 7 Exponential Wonders- Brand Chartering & The Trillion Dollar Audit most concerned with preventing 7 multi-trillion dollar global market irresponsibilities:
Our cheerleader
Norman Macrae died summer 2010 but the work of changing economics (and restoring all professions' community sustaining integrity nd job creation joy) remains our most important
focus of 2010s- chris.macrae@yahoo.co.uk Wshingtion DC 301 881 1655
Grameen-Yunus brand architecture
charter to 2015 –Draft 0
Unique Purpose – Guide to why Grameen offers the global number1 leadership brand architecture of sustainability - to vice chancellors, where
will your business school be ranked if it doesn't urgently contribute to the missing curriculum students talk about all over
the world; to benchmarking club of 100 global brands CEOs - how do we celebrate your global market's freedom
to value sustainability exponentials? to...
Nobel Laureate Dr Yunus & Grameen are at epicentre of Bangladesh's gift to the world since birth
as a new nation world's greatest invention - without which there would be no opportunity to celebrate the ending of poverty as the defining goal of
our net generation
Essence: if Grameen's celebrations of humanity didn't
exist: world would miss last chance of 2010s to turn round system crises to a sustainable globalisation
Lord Kinnock: A Global Creative Revolution
The spread of what can justifiably
be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed
nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend
into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.
A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to
a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the
Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder
and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for
security, and for dignity – a blessing that has been built truly by the poor, for the poor.
Which
countries' laws permit banking for the poor?
Identifiers:
1 Grameen & Nobel;
2 Yunus & founding 4 ;3 Bangladesh ; 4 Micro; 5 YY;6 Joy of Life- community
16 decisions ; 7 Women-Entrepreneurs; 8 Yes We Can summit & forums;9 social business model open source
certification= YunusCentre ; 10 ChangeWorldAgentsFlagship services :microcredit banking for poor;
green for world;mobile-internet for poor; exponentially sustainable system design = pro 2.0; Next bridges in changeworld mindsets:Health10 times more economic
Heritage:Micro’s 7 multipliers heritages of community:Banking*Health*Education*Media*Eco-Energy*SMBA (system transparent professions)* Yes We can Gov that empowers Best news yet of the history and goals of millennium 3:Nobel now values most of all sustainability navigators who help people map the gap between economics and peace. This is a scary system
crisis that tv mass media inadvertently spun from world war 2 on. It has now been demonstrated by world class brands practitioners to be one of the 2 greatest root causes of community sustainability crises the worldwide
x
FutureMapback 2015 goals and
celebration journeys:15141312 YYOlympics –london/bbc chance to share of voice sustainability
celebrations not just spec sports11 YYmovie blockbuster10 YYkenya best ever microcredit summit; YYDhaka best ever leaders 70th
birthday quest09 YYBerlin -20th fall of Wall Missing partners to fill next? Education &
Quality/valueBanking & MicroEverything for:“poorest”children of the poorestUltra-poorDifferent goodwill models of non-profit,
for profit, social business
FLOWDon’t have information on departments of partners of Grameen to
begin to map how 30000 grassroots army transforms to all serve worldwide inquiries, and collaborate seamlessly with other
poverty museum race networks
Risks
of over-extending umbrellaWill the real Microcredit please unite the world again?How to open source 7 Micro Wonders without losing Micro?
Strategy Architecture - which leaders will first get the entrepreneurial revolution of changing global markets round to sustainability?
Org Architecture- Map out 10-win circles
of productivities and demandsTriangle of news, education and open source certification
Drama of LeadershipTop 10 parables of each future yearTop 10 parables
of all timeBangladesh’s 6th 7 year plan
to end poverty =millennium goal worldwide plan
Yes We Can's World Class Brands & MicroUp welcome correspondents from tv and other social business entrepreneur networks & collaboration epicentres -chris macrae.tv washington dc bureau 301 881 1655
1.0 Brand Chartering, Brand Architecture and component constructs were invented and first
published by Macraes in 1993. This web links you to 15+ years of best practices as well as cataloguing usage certification (worldwide practice
links). The aim of Brand Chartering is to show that leadership, metrics and communications map as one overall system double
looping around promises of productivity and uniting stakeholders demands of trusts.
1.1
World Class Brands – The Opportunities and Threats.
World scaled brands are powers that can multiply goodwill or blindly multiply destruction
as we have seen with many financial services brands of wall street in recent times. Media and mediation threats to system
future which can cause collapse of the system are conflicts and burst flows (eg excessive silos within an organization or
poor understanding at boundaries between architectural partners). Opportunities are to help advance the sustainability of
the human race and be wholly valued for breakthrough innovations and worldwide services in ways that can win-win-win way beyond
the 20th Century’s in-networked professional reasoning
2.0 We also organise pro bono work around the number 1 purpose of microeconomics: ending poverty
as a system failure that blights over 2 million communities as originally identified by Schumpeter.
.Inventing the system genres of living and learning brands : below you can download the 1993
origins of Brand Chartering and Brand Architecture -commons right asserted - chris macrae usa 301 881 1655
scroll to bottom of webpage for news of section updates
.
Branding crises are caused by the system's subconscious impacts- if we can improve human understanding of these practices
of Brand Chartering then we can turn the crisis of branding being used to compound loss of sustainability around
.chapter 2 - brands condition your mind (and culturally a society's view) planting a
neural network of identifiers -these may be used to make you feel a brand is worth more than it is or that it has no risks
at all -the riskiest brands tend to spend the most planting identiiiers falsely pretending how safe they are - read
chapter 2 id system
.chapter 1 few companies' boardrooms would let an external essence audit take place; it would
expose conflicts between promises being made to different groups: owners, customers, society, employees etc which the company
has no model for connecting. Inconvenient Truth: What's surprising is how high up you can go a company before employees consciously
realise how conflicted with sustainability the organisation is. However this can be viewable to an outside
reporter - unsustainable company will have little buzz and positive emotional instlligence. Read chapter 1 : essence - what
would be uniquely missed if your organisation ceased to exist tomorrow?
which leaders and brand networks do under 30s need to be alumni of to be the
sustainability generation? votes welcome - isabella@unacknowledgedgiant.com ps as diaspora scots we believe that family trees
develop sustainable economics especillay SDGIRLS- tell
us if your family has helped youth sustain more value than jackma.family <12>
Chartering Thoughtpad
Windows <1> to <15> click to 1996 Handbook; 16 to 20 links to Value Exchange
(VE) Business Modeling
ESSENCE Who
would uniquely miss what if this brand did not exist?
IDENTITYWhat inventory of design codes
are invested in the brand? How is each code actually being translated in branding smart , visible and memorable relationships,? <2>
HERITAGE/ FRIENDSHIPWhat else carries over from yesterday's
relationships with consumers/clients which explains why we are who we are? What effect does past culture have on the
future?<3>
FUTURE NEWS What else to "do now" to
keep brand newsworthy and fit for competing in future business environments?What sorts of products/services will it have in five years time? <4>
OTHER CREATEWhat else can (re)create leadership and ensure that we cannot be outpositioned
by competitors?
<5>
MANAGEactions
MASTER-BRIEFINGAs the economies of new types
of media proliferate, how do we ensure consistently efficient integration of contributions from all of our creative agencies?
"Glocally"!? What jobs are the different media channels doing?<6>
QUALITY& VALUEHow do we get perceived competitive
quality and value consistently right for every consumer and customer with every product and service directed in the brand's
name? How do we set goals and measureperformance?<7>
FLOW/NET-WORKINGAs brand formation flows across the
organisation, is every department contributing optimally to the success of the brand? Are experts sharing their topline
knowhow on process opportunities and risks?<8>
UMBRELLA CONNECTIONS Are we making full use of new marketing
rules associated with umbrella and banner brands? Do managers understand how marketing's "rules of targeting"
must be balanced by "rules of connecting"? <9>
OTHER MANAGE What else would enhance teamwork and support balanced management of the brand's
objectives? Eg how do we appraise managers for what they contribute in the medium term as well as the short term?<10>
BRAND ARCHITECTWhat is brand's role within brand
architecture? (eg corporate brand, product sub-brand?), Is the architecture focused at right levels and suitably interconnected
to lead our sphere of business whatever types of world class competitor emerge? Which employees feel threatened if we change our brand archi-tecture?<11>
STRATEGYARCHITECT Are there any other disconnections
between our strategic visions and the totality of our brand architecture? Eg do we have the right core competences? Who
will be our competitors and will be our partners?
ORGANISATIONARCHITECT Are there disconnections between
our organisational missions, roles, culture etc and our brand architecture? Eg do we set the right performance goals for branding
to keep control of the added value chain? <13>
DRAMA OF LEADERSHIP Is the brand's purpose motivating enough
and so well understood that everyone in the business team urgently senses what to "do now"? Who is really responsible
for the brand's goals? Are we fearless in identifying with the change scenarios that will earn our stakeholders' trust? <14>
OTHER DIRECTWhat else connects each brand and the brand architecture with prioritised
organisational capabilities and strategic competences?
1.0 The need for
chartering is most simply seen by testing out a real case. Two of most concern in 2012: what if theunique purpose of
the Olympics is to celebrate youth's potential or if the purpose The Economist was founded to mediate a discipline whose unique purspose was to end hunger and end capital abuse of youth? Generally, there
is a trans-professional reasoning for chartering's system dynamics approach to mapping leadership. This is worth knowing about
since we do not advise embedding chartering into an organisation's leadership communications unless those charged with making
the most critical decisions value a wholly connected approach to responsibility and sustainability.
2.0
Chartering reflects The Economist's 1976 Entrepreneurial Revolution challenge that service plus economies would need to transform
to different organisational structures from that which managed the age of mass production of things.
Chartering provides an architectural standard of leadership communications for organisations that value a unique
worldwide purpose that is actively grown the more knowledge networking capacities are experienced by the net generation. The
Economist's economics editor scripted the breadth and depth of worldwide entrpreneurial opportunity in the first (1984) book
to foresee this generation's unprecedented innovation and human challenges. A byproduct of chartering experience is a complete
system of intangibles accounting for organisations that wish their peoples emotional and social intelligences to multiply
goodwill by being trusted, transparent and exponentially sustainable (more on this at valuetrue.com)
Research
for chartering accelerated in response to an unique challenge in the late 1980s when organisational knowledge flows started
to be networked globally and real-time. Before the computer networked organisations paper-based faxes were
the fastest way managers could share information. The multinational made real-time decisions within separate geographical
nations.
Chatering champions the opportunity of visible mapping all the critical actions that needed
to be interfaced if an action learning organisaition is to relentlessly ensure its purpose leads its globalisation. Because
of this architectural integration it turns out that chartering is valuable for large organisations whose service is contextually
detailed even if they are not international. We can conclude that an operational service franchise doesn't exist unless chartering
is at least tacitly practised.
3.0
Chartering can also enable all concerned with a sector -ie both societies and businesses - to benchmark how the most purposeful
organisations interface various action junctions so that a completely integrated service is delivered through tomorrow's evolution
as well as today's current optimal flows. A common exercise within the full set of action junctions that need to be visualised
is the identification of a sub-group that are currently most critical to a particular organisation or a specific segment of
a wider marketplace.
2 during the day before and day after several people will be in town who are collaboratively structuring
different types of media and entrepreneurial revolution host spaces (eg jonathans 6000 entrepreneurs in 50 cities) with
a job creation focus around knowhow of dr yunus who was recently voted genius economist in us congress www.grameeneconomics.com ; I feel there must be overlaps between your multiple education media interests http://www.noblecities.com/ creating smart communities www.omagine.com developing SME entrepreneurs in middle east countries and exporting their learning programs to other places where
microentrepreneurs need to be mentored
3 under zasheem's coordination of Scotland's centre for development
non-profit, and having just returned form a fortnight of meetings with dr yunus in dhaka, we are hopeful of finding a
way that next summers glasgow festival of yunus will involve several thousand youth; there will be stalls for social
businesses that are helping youth make the 2010s the most exciting decade; I hope you will be able to join in; zasheem is
the person to develop ideas with; it is also a big wish to connect artists peace corps led by dr yunus' daughter
at www.singforhope.org ; there is also a new journal for explaiminmg the cases of those who are connecting 2010s s most exciting decade for
youth and joyful economics
chris
The Economist 1.0
James Wilson Final Paragraph, Prospectus for Birth of The Economist, August 1843: And lastly—if we required higher motives than bare utility,
to induce that zeal, labour, and perseverance against all the difficulties which we shall have to encounter in this work—we
have them. If we look abroad, we see within the range of our commercial intercourse whole islands and continents, on which
the light of civilization has scarce yet dawned; and we seriously believe that FREE TRADE, free intercourse, will do more
than any other visible agent to extend civilization and morality throughout the world—yes, to extinguish slavery itself.
Then, if we look around us at home, we see ignorance, depravity, immorality, irreligion, abounding to an extent disgraceful
to a civilized country; and we feel assured that there is little chance of successfully treating this
great national disease while want and pauperism so much abound: we can little hope to improve the mental and moral condition
of a people while their physical state is so deplorable:—personal experience has shown us in the manufacturing districts
that the people want no acts of parliament to coerce education or induce moral improvement when they are in physical comfort—and
that, when men are depressed with want and hunger, and agonized by the sufferings of helpless and starving children, no acts
of parliament are of the slightest avail. We look far beyond the power
of acts of parliament, or even of the efforts of the philanthropist or the charitable, however praiseworthy, to effect a cure
for this great national leprosy; we look mainly to an improvement in the condition of the people. And we hope to
see the day when it will be as difficult to understand how an act of parliament could have been made to restrict the food
and employment of the people, as it is now to conceive how the mild, inoffensive spirit of Christianity could ever have been
conceived into the plea of persecution and martyrdom, or how poor old wrinkled women, with a little eccentricity, were burned
by our forefathers for witchcraft.
Brand System Design - the most purposeful agency of nurses
a short note -please tell me if you know
of anyone truly interested in putting these ideas togethera) dad and dr yunus must have told me a dozen times that one of the economic
dynamics we are not yet using in social business startups is the compound consequence
of social business start up only needing 2% profitability while old capital requires say 20%; all that
differential between 2 and 20% can be put into exponentially rising social value
multipliers- be that jobs that wouldn’t have been viable in 20% profit extracting system
or incubating intrapreneurial ideas of those with lifetime knowhow and the most vocational passion to serveb) I read that
in many big capitals up to 20% of nurses are reaching retirement age in the next 7 years; offering part-time capacity to a
nursing agency there to extract profit from nurse and nursed isn’t the most purposeful proposition - so why not openly
network a Social Business as the world's (or Scotland’s) most purposeful nurses agencyc) as well as mobilizing freedom
and goodwill multipliers of the market with no middleman and minimum bureaucrat other than community integrity, social
entrepreneur searches reveal hundreds of fragmented social projects started by nurses that could be interfaced and community
empowering- from taking youth off the street and training them as paranurses serving just one segment to bringing
wellbeing to schools as being as important as any other literacy especially for girl powerd) statistically: is there a more
radical starting point in Britain for depoliticizing social services and empowering local community development?;
if you think there is , tell me please!
e) doubtless medical and insurance professions
would normally naysay this; buy if Britain is to help lead old Europe out of vicious spirals of job destruction and spending
more on the old than investing in youth, then here's a starting point that arguably even the bbc could report round
360 degrees good news/views; and if the world's largest social business broadcaster ever started seeing the good news
of radically improved non-politicised social services (compound 18% more to invest in community purpose as served) perhaps
adam smith community economics may yet free the net generation to be that which sustained the happiest
and most entrepreneurially productive lifestyle
I urge students to join in this discussion. For 33 years my
idea of free markets –and media truth - is to get consumers, societies and employees to question what opportunities
and risks are compounding in particular markets – eg healthcare, energy, autos, advertising media, education, housing,
banking .... Then 2 years ago I started to learn from Dr Yunus and Bangladeshi friends how to add on a second debate revolving
round sustainability futures of a place and its communities. I believe that’s absolutely the most interesting reason
to become competent at microfinancial system analysis – see footnote
History seems to show that places and
nations sustain better futures when they invest in their next generation. I believe for hundreds of years USA was best for
world at that, initially in opposition to the English who were worst in world at that when The Declaration of Independence
was launched.. Ironically some time about 20 years ago America’s systems fanned by virulent tv advertising and big business
lobbies over democracy turned viciously against investing in future generations. What happened to american banks is a seminal
social and business case – a topic I have heard many scary lectures on in the last 6 months from Paul Krugman down needs
analyzing for opportunities and threats. In 1990 there were no American banks that were too big to fail. By 2007 all of the
biggest 10 were. In 1990, the biggest 10 controlled less than 20% of financial transactions, now its the vast majority. What
are these big 10 banking systems designed round? Rampant speculation not investment in future generation. To a man all the
citizen bailout speakers I have hear recommended that Obama bit the bullet in the first quarter of 2009, and downside the
big 10 wherever they were bankrupt which probably the majority if not all were by any accounting standard that would have
been applied to any other sector but banks.
Students need in my opinion to question what they are being taught.
Specifically does your university’s business and economic schools put the debate of: is America investing in future
generations front and foremost in how you do economics and business analysis? If it doesn’t, Dr Yunus networks are the
only ones I know of that can globally free your speech and your action learnings . They are for example challenging vice chancellors
right now – what future does your business school rankings have if you don’t contribute to the missing curriculum
of sustainability m the missing curriculum of investing in your next generation? At least 8 universities around the world
will be sharing their first years studies on this in November though currently only one is from USA, and 3 are from Japan.
Perhaps this is telling as Japan has made no progress over the last 20 years since it had its own banking bailout. But the
monies involved there were small beer compared with the 20 trillion dollars already wasted and returned to the big banks to
apparently continue their hyper speculative behaviors guaranteed by being too big to fail
So how do you see this.
Completely differently or the same way as the above?
Microcredit world class branding footnote. The freedom
to be income generating that truly designed microcredit systems empower is enormous as a consumer good. But perhaps the even
greater system advantage of microcredit is the freedom to save for your next generation. That’s’ what Grameen
members elected to do with their 16 decisions when the bank for the poor was legally constituted by Bangladeshi law in 1983.
You probably know many of the immediate decisions Dr Yunus took on children’s behalf. A Grameen bank branch loses a
star rating if it fails to get all of its members children to school. He became focused on children’s nutrition when
he observed village children were night blind. The first thing Grameen did was to become the nation’s largest retailer
of carrot seeds. As you know from recent future capitalism news, Dr Yunus’ first global market social business partnership challenge was milk products – thus Grameen Danone is now world famous for functional foods designed for poorest kids
diets. However it was the same logic – greatest investment in next generation that caused Grameen leadership to make
2 amazing sustainability investment decisions with the poorest savings in 1996: to invest in mobiles ending digital divides
and to invest in solar energy.
FROM YOU CAN HEAR ME NOW TO YES YOU & US CAN I am not sure that Dr Yunus
understood the enormity of the future investment in telephone ladies was about as early as he made the decision in 1996. I
think his immediate interest was connecting 125000 hubs of 60 villagers per centre (7.5 million female members of Grameen)
into the greatest intelligence network for the poorest- sharing market prices and life critical information across rural Bangladesh
for the first time. I don’t know that he realized that this greatest sustainability investment of the new millennium
would compound so Bangladesh in 2010s is as much a world leader in designing mobile infrastructure design http://www.grameensolutions.comhttp://bankabillion.org as India’s Bangalore has become in the internet. And as for the sustainability investment in solar who would have thought
that one bank for the poor would now install more solar units than the whole of the USA? and that government ministers that take the climate crisis seriously treat Dhaka as the world
epicentre of climate crisis dialogues? So yes you can use what you learn from microcredit knowhow to debate whether your nation
is investing in future generations, and it isn’t to take actions in universities and other places you live top reform
this now and join Dr Yunus in branding 2010s at The Joy of Life decade when millennium goals and ending systems that are too
big to fail become the core reason why congresses and mass media exist.
21st month celebration of future capitalism-
21 months after launch of the future capitalism book on sustainability system designs, dr yunus has started a newsletter and
newtorkers club that you can subscribe to here
Future Capitalism BookLaunch, Jan 2008 – Nine Year Old asks Smartest Question NY Bankers have
ever heard
recommending Dr Yunus for
the Nobel Economics prize so as to end the separation of Nobel Peace and Economics.
How often do you chat to dr yunus? Is it the case as my dad hypothesised back in 1984 http://www.normanmacrae.com/netfuture.html from The Economist that macroeconomics’ wrong metrics/media/education can end human sustainability- in a sense,
will the 2010’s be humanity’s final re-run of the Einstein-Gandhi battle with misleading professions
of English colonialism gone global?
CREATIVITY THAT
SUSTAINS HUMANITY
I don’t
know how often you keep in touch with Dr Yunus but in the 21 months since I first met him, he seems to have been linking a
new sustainability investment network together every 3 months. Microcredit is no longer the main challenge Dr Yunus talks
about, nor the 1970s Bangladeshi origins of social business models as system designing replicable grassroots franchises round
sustaining 10 times more economical market exchanges for and by the poorest communities. Now, global branding of social
business leadership partnering networks are being formed thanks especially to saskia and hans at http://www.grameencreativelab.com/ out of Germany
HOW & WHERE THIS ENTREPRENEURIAL
REVOLUTION CAN LEAD
Just
my interpretation as a brand architect researcher : the idea of getting 100 global brand ceos and a few vice chancellors together
– to the vice chancellor the question is given
there is a missing curriculum of sustainability investment where will your business school be ranked in a few years if it
doesn’t start contributing to it now;
–to
global brand ceos the question : is your global market free to value sustainability's exponential dynamics and if not
why not benchmark and form brand partnerships until it is
Take
the world famous grameen danone as an example, its no longer only a nutritional yogurt for poorest kids in Bangladesh but
a sponsorship platform of eg an ecological project in china so danone’s name is planted as the best there is –
why not sponsor sustainability projects as well as footballers- Yunus used his Mandela birthday talk to send a video to FIFA
saying why not use South Africa’s 2010 soccer world cup to celebrate millennium goals as well as football; whether FIFA
has responded to yunus I don’t know but it did announce during Clinton global week 2 partnerships – setting up
20 youth football camps across Africa and with visa financial football as a web-based game through which it commits to train
20 million in financial literacy; meanwhile another grameen partner adidas is being challenged to end shoelessness of children
with $1 sneakers
I copied a few more people whose insights
on what’s possible as dr yunus invites us all to brand 2010s as joy of life decade will be far more than mine
Zara from Georgetown who asked you question after me as where
is a sustainable business graduate to go these days? Sam Daley-Harris founder of microcredisummit aiming to make Kenya’s
2010 April even more exciting than the 1997 conference that set the goal of reaching 100 million poorest families with hi-trust
banking; Mostofa a Bangladeshi villager at London University who Dr Yunus asked to network together 5000 youth ambassadors
like Zara; Lamiya Yunus Centre's http://www.yunuscentre.org chief of staff whose been guiding mostofa’s 3 year development of http://yunusforum.netas a citizens project and outreach web; also http://www.muhammadyunus.org/Sign-Up/ appears to be the master newsletter to yunus
And Melissa our host at last week’s conference
and designer of Maryland’s Social Value Creation Initiative; and Heather whose 200 peoples networks across USA http://ourfinancialsecurity.org/ aim to mobilise the people’s joyous retrieval of $20 trillion of unsustainably allocated tarp funds
Attached one way to guide discussions of what is the world’s
greatest invention and the announcement of 7 nov get-together in Berlin of revolutionary global corporations and vice chancellors
Grameen-Intel Social Business. In 2008, Intel Capital—Intel’s global
investment
organization—formed a business venture with Grameen Trust
aimed at applying self-sustaining information and communication technology
(ICT) solutions to address issues related to poverty, healthcare,
and
education in developing countries. The initiative, which will be launched in
Bangladesh,
is based on the social business model created by Nobel Peace
Prize winner Muhammad Yunus, who founded Grameen Bank in 1976 to
promote micro-financing and community development. The new business
venture combines Intel’s technology innovation and
Grameen’s extensive
experience in creating opportunities for economic development and
income
generation at the village level.
Anyone up for giving this concept a go up to and including
june29-nice to have a birthday present to take to dhaka for the world's youngest 69 year old.
Stories that viralise in a webbed world dont need to be perfectly produced but capture imagination so others feel
like adding to the story
Gist here’s a nation that’s just over third of a century old; its about 1/50th
of world’s people with about 1/1000 of world resources
It tries so hard to develop itself and to network its discoveries;
imagine if the world with 999/10000 of the resources had the same yes we can attitude
Who are the first others we would want to tell
these stories:
-probably 5000 youth that yunus suggests could be linked in as bottom-up ambassadors
--probably those
who get that future capitalism is the greatest leadership partnership strategy and sustainable above zero-sum economic game
-...
The story of the
safest banking system by and for people
The story of jobs and learning for all women – progress so far in Bangla from
about 1% to over 50%
The story of how even as its ending poverty its having to try harder than anyother nation with renewable
energy cos its likely to be first 100 mn nation to be washed away if (polar) ice melts any more
The story of using
mobiles/internet for the poor
5th story?
We have a bbc presenter in Paul. A movie producer in vivian, a journalist in
alan, a storyteller in yunus, a pop song writer in tom, a budding writer in alexis, an adviser on what publishes in
clive; a host of 10000 people meetings in marriah ... I dont know if alfonso is online but he’s writings on bangladesh
poverty are the most tearjerking I have read ; though we can look for others; at the same time he has a style rule of always
make key decisions out of optimism
Sam’s microcreditsummit is very memorable when it storytells
If we say we are going
to try and do this we can send out queries asking whether there are other well wishers –eg amartya sen, clinton, skoll –
who might want to join in
This is also the story of the other way round from top-down globalisation which president obama has
appealed everyone searches for
the greatest identities throughout history of communications are those that uplift people
and include everyone in the invitation to join in whilst permitting peer groups to huddle and share their own narratives in
creating a world.
Do tell me if you see any way of moving this forward - thanks
I have spent about a third of millennium 3 so far attending well meaning
sustainability networks and joing their discussions and where possible replicating any of their collaboration projects that have been proven
to work in one community and are ready for vital use in others. In almost every network it becomes necessary to debate measurements.
Do you have any advice on 1) a network that might want such a YES WE CAN debate now? 2) how to edit the sort of
message that folows so that it makes a positive start within the contexts and transparency of valuation experiences
the network already has
http://brandchartering.com/ My 30 years of work on compounding purposeful organisational systems concludes that those fewest metrics that
everyone attends to most frequently (eg quarterly) dominate. You cant use long lists to achieve that. So for example if we
were designing the most effective network at ending malaria we shouldnt require every product it used to be 100% green- its
some other network's job to make those green products more and accessible
Ultimately if I could see 2 customised
metrics being applied consciously by everyone in a system or network that's where I would start -just 2. One would be
about sustaining positive cashflow so the organisation lives to compound the future, the other would be what unique heroic
purpose-goal it was reinvesting its surplus in
The only published maths that I have ever seen that is sufficient
is that of Muhammad Yunus - creating a world without poverty, social business models , the future of capitalism. Well over
a quarter of a million micro-bankers use that maths in bangladesh and over the years as well as being one of the few nations
ahead of millennoum goals it now installs more solar units than the whole of te usa through one network and it has shared
with wortldwide replicators the only safe banking network -one that sustains every community its banks reach rather than compounding
unkown risks onto the already poorest communities. There is little point extolling consciousness if we cannot all return the
safety of banking to be for and by all people. We can help Obama do that from tomorrown on but dont leave it to the same experts
that run wall street's previous compound risk system
It is a bit over-demanding but simple enough to ensure
yes we can design unique organsiations and partnering networks - to achieve every sustainability goal if we know where
they are and how to collaboratively network around them. Yes we can but only if we are grounded enough in micro details so
that we connect the most urgent dots first often flowing the very least thing resources but focusing the very maximum
human energies locally available
I included a dvd of short good news videos from bangladesh in delegates goodie
bags at theglobasummit - they can also be accessed at http://yunus10000.com/ - our current goal is to try to reach youth in every us university so that they know the metrics choice that is needded if
yes we can sustain the world with USA as lead partner instead of accuidental lead agent of millenium destruiction from tomorrow
on. If you are working on one goal until you see its progress replicating worldwide and want me to try and work up a simle
map for you to audit it - I will try as long as we can share your case with claboration uni clubs http://collaborationcafe.tv/http://www.egroups.com/group/microup
The Tale of 2 USAs - numbers wars of macro versus micro - your opposite choice of leaders
Free Market of End Poverty: Greatest Living Scripts - vote info@worldcitizen.tv
1 Schumacher (Economics as if people mattered , 1973): The heart of the matter, as I see it, is the stark fact that world poverty is primarily a problem of 2 million
villages, and thus a problem of 2 billion villagers. The solution cannot be found in the world's cities. Unless the hinterland
can be made tolerable, the problem of world poverty is intolerable, and inevitably will get worse
1.1 Translation
Yes IT CAN be useful to make these edits: Micro is Beautiful. Entrepreneurial always begins with the triangle of
small (a few people),
deep (deeper context is where innovation
comes as anyone who has read a word of Einstein or other 20th C maths greats will appreciate),
as long as it takes
to explore many unlearnings before discovering how to deliver a previously unknown life critical service.
Once
an end poverty microentrepreneur has mapped a franchise so any passionately caring team can see what need connecting to practice and relentlessly
improve its unique purpose, replicate it as big as connecting truth worldwide can get
YES WE
CAN CHOOSE WHAT TO DO NOW -how to use media and value leaders so that every community thrives
and interact www (win-win-wins) - community ref egroup MicroUp
Millennium
3: Shall we live in a hi-trust age where people are rewarded for multiplying goodwill or an era where we compound losss of
sustainability through destroying trust through every community?
I first started studying nations as brands
in 1989 - publishing a case on Singapore as a national brand. Whenever I investigate an identity that hasn't previously
been systemized as a brand, I try to benchmark something that has sustained compound growth around every coordinate of
productivity and demand by multiplying goodwill.
I am delighted to work with anyone on open sourcing sustainable
nation charters, such as Bangladesh which President Clinton has argued to be the greatest developing economy model in our
networked age as it emphasizes both sustainability and win-win-win in partnering capitalism and society and what Yes
We can youth of the world search to turn from dreams to reality . It’s not that there were no conflicts with
Singapore serving the world but anyone who roughly knows its emergence from poverty of being bossed by British Empire to today's
thriving and independent nation can’t begrudge Singapore its journey.
TALE OF 2 USAs I have never
majored in history. Being born 1951 in London as a misplaced Scot (an early worldwide nation that lost its independence
around 1700 with the result that more of its people had sailed the 7 seas by 1850 than remained on the homeland), for most
of my youth America was seemed (and probably was) greatest collaborative identity in human progress. The race to
the moon in the 1960s defined my generation's hope and optimism, and bit for bit was the most sustained productive interface
of man and computer yet seen -un less you have another nomination for us to link here RSVP info@worldcitizen.tv
However
being a superpower exerts extraordinary tolls. Special interests - both geographical, creed and industry sector (recently
banking , from 1950s post industrial military complex) are some of greatest compound threats to a nation being win-win-win
for every other decently governed (for and by the people) place. During my lifetime there has never been more compound
destruction of goodwill for the USA brand than 2001-2008. I don’t think it was Bush's fault but I have evidence
from the first quarter of 2001 that he was misadvised on everything corporate. In 2000 economists at Brookings and social
lawyers at Georgetown publish a book on the goodwill crisis - Unseen wealth. Conclusions included fact that all
globalizing professions have not yet changed their semi-monopolies to rule from:
·age where machines
were main investment to age where people and knowledge interactions are
·from an age where
geographies are separate as bases for their people's productivities to an age where net working’s virtually productivities
differentiates the most innovation
·from an age where a few people at the top are
responsible for creating jobs to every youth is an entrepreneur responsible firstly for sustaining jobs in communities as
well as having the huge opportunity to replicate the most life critical service inventions openly worldwide . In goodwill
branding charters: you don’t exactly pay your money and makes your choice –if
you do invent something that can change the world why not plant learning by doing networks through hi-trust peers and replicate
franchises worldwide hat sustain community good everywhere they connect at no cost, rather than global
branding 1.0 whose professional self-interests chain you to spending a billion dollars trying to get awareness through tv
ads.
2001-2008USA Led
By Compounding Unseen Risks. 2009 Bend the curve through Change the worldwide needs with USA
as hi-trust partner
Bottom line Unseen Wealth school of economics declared
2000: unknown risks would every quarter compound loss of responmsibility of every global market's
purpose for the greater good, until an opposite system of metrics was included in governance. For peoples anywhere to be happy
again we would need to free ourselves from failing systems ofglobal management consultancy1.0 whose hidden
persuaders included ruling by unsustainable numbers of the then Big 5 accountants –whose 20th century hangover
monopolises who their vested interest numbers reward and punish. I interviewed the chairlady of Unseen
Wealth’s report soon after she had presented it to Bush's transitional team. It scared them to death that every
profession was being shown to be compounding the loss of its Hippocratic oath and made it clear she's get no more research
funds to continue.
The good and bad news of every sustainability crisis being compounded by a common
mathematical mistake is that change
the maths and the Yes We can generation can quickly start innovating all the changes that President Osama’s extraordinary
vision and micro-grounding gravitates. The first 6 months and the next 4 years are the most exciting for the USA brand and
the worldwide connections of opportunities and threats of nations that 7 billion people worldwide and near 300 million USA
inside may ever interact.
ONE picture to inuagurate yes we can america please send us one that everyone can love to find their way
onto and start interacting with others
this example tries to illustrate from east and
south I have tried to label the 10 deep microcredit network action learning exchanges that 93 congressmen are demanding the world bank collaborates around
from west I have tried to list some ideas
we have been talking about as microentrepreneur and university contributions to yes we can
at the top I wonder what 3 goals could unite the world in a space race by 2015 that is more relevant than
the moon reace of the 1960s
in the centre is
one of the maps we use in logging up research of year 1 of dr yunus flying round the world inviting partnerships to end poverty
-more at http://yunuspartners.com
updating masterbriefing - whilst most of the emotional intelligence, action
learning flow and recall models of brand chartering need little updating since 1993, masterbriefing being the study of which
of 100 diferent communications mix are lowest cost and best quality for what combinatorially interacting what market
goal needs updating - online media had barely begun and consequently we have wholly new masterbriefing challenges such
as the weaving of worldwide townhall meetings with before and after project action portals
help us both add in extra
mix components and benchmark the best of revolutionary communications processes
in usa teleseminar technology is now cheap and reliable for all to use; there are parallels with open space technology-
in that it can be scaled for many thousand just as well as for 10 participants,
its specific advantage is it captures
online all contact details as well as making a host central to recontact permissions
if we were to think of a big invitation
like what is the future of banking? then arguably a short series of teleseminar guests could unite many emerging networks
including obama green job creators, those who want to make sure mian street is never left out of banking again, students who want
to reform the sustainablity of professions as well as change curricula, those who want to see USA get back to mllennium goals
through connecting all the franchises that microentrepreneurs can replicate, and generally uniting many networks all intent
on celebrating the inauguration of the age of yes we can
user mainly works with budding hollywood scriptwriters
so as her experience shows teleseminars network well for them, I expect they work well for other time pressed demanding
change leadership audiences
.
when I wrote world class
brands in 1989 setting up the next decade's revolutions in branding, the big question was would the advertising industry
be audacious enough to be so much bigger for humanity? for example would it embrace reality-making not just mage-making; would
it understand that most new economies involve collaboration of know-how not just competition over channelswith hindsight the answer is pretty clear that the ad industry has done no such thing; one way
t illustrate this is the search for the most heroic use of networking over a decade to achieve heroic goals for humanity by
integrating both 24/7 online connectivity and say annual world gatherings
within my searches since 1995 the most exciting benchmark of this sort is http://microcreditsummit.org/ - we are publishing feb 2009 a booklet on the new genre of innovating collaboration where this will be profiled as one
of the top 5 collaboration methods yet practiced by and for the human sustainability
Ladies
and gentlemen, our distinguished guest this morning is the son of Chittagong who, as a young professor of economics in the
university in 1976, launched a cooperative credit project among impoverished women workers, which eight years later became
the Grameen Bank. Grameen has gone on to transform the lives of millions of people, not only in Bangladesh, but because of
the application of the principles developed by Professor Yunus and his supporters in several other countries too.
The
spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against
family poverty in less developed nations. In the third of a century since the project was originally founded, it provided
the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and
technological activities.
A huge number of international accolades have rightly been given to Professor
Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him
than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven
by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is
a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for
the poor.
Ladies and gentlemen, with great pride and pleasure, I ask you to greet Professor Muhammad Yunus.
Dr Yunus: The Creation of a Parallel Business
We have an enormous
quantity and quality of technology. In human history, we have never had such powerful technology, and it will continue to
grow. Technology continues to grow very quickly, but all this technology is in the hands of business. By definition, business
uses amazing technology to make money. If we could use this technology to solve the problems of poverty, ill health, diseases
and the environment, we would achieve more, but this cannot be done. There is no way of achieving this because it is a world
away from business.
What I am suggesting, then, is the creation of a parallel business,
whereby this technology would be accessible to social businesses. If it does, this same technology will be helpful in solving
the technology. In the process, technology will not suffer; technology will gain, because there will be a lot more experience,
so technology will move much more quickly than it has done so far. The wall has to be broken down in order to allow the use
of technology both ways. That is why companies such as Danone are important: not only do they come from France, but they brought
with them the finest bits of their technology to make this yogurt happen. We are not expert in this business, so they brought
their technology with them. Unlike a profit-maximisation business, wher a CEO is no good if he doesnt come up with a hiher
prohit eacy year, we ask the Grameen-Danone CEO how many children avoided malnutrition this year and how many will
do so next year.
Similarly, in terms of Veolia, while it invested a small amount of money, technology
was what really solved the problem. In social business, there is no subsidy; everything is self-sustaining. The people love
the fact that they can drink clean water, and the company is not losing money. Now that we have started one, we can repeat
its success.
The environment is a very good social business. We
already have a solar energy company called Grameen-Shakti, which provides solar home systems in Bangladesh. Afforestation
might be an excellent social business, given that many countries are protecting their forests instead of cutting them down.
By creating a social business around them, the forests will look beautiful, contain food and involve people.
The British Council can, of course, provide an incubation facility to encourage young people to
design social businesses. In some places, they have declared competitions for social business designs and given awards to
good ones. Those award-winning designs can attract investors to make it happen. This is another possibility. Some universities
are creating Grameen creative labs, so that these discussions can take place along recognised principles. At the moment, we
use the term social business, but tomorrow it might take on 100 different meanings. The Grameen creative labs are used to
bring together people from the faculty and business in order to work together across departments. Incubation will be a very
important element and one in which I hope the British Council will play a role.
.
rsvp info@worldcitizen.tv fans of grameen and bangladesh and sustainability world's greatest invention collate stories and resources
at
>
..
youtubes ; 
