25 year update - thanksgiving 2017: chartering basic audit question applies to sustained exponential rising purpose. This is true of chartering your life's impact or valuetrue auditing of the largest brand in world- what would world uniquely miss if this did not exist? list all promises to value exchanged with different producers and demanders- test whether those living the brand know (live & learn) how to win-win trust flows across all promises - an organisation without unique purpose is valueless however large; a once purposeful organisation that has started to spread conflicts of trust-flow is both socially and economically at risk of exponentially crashing - not only wiping out all of its value but damaging all it links into

TODAY a very urgent case to apply brand chartering to is nations that are at risk of failing- this isnt just a responsibility of the nation concerned its a responsibility under 30s as the test case of human sustainability need all elders to BELT ROAD Map and sustainability bank for now

belt road tech - education's missing curriculum - more at

chartering maps of world nations celebrating under 30s as sustainability generation one of top communications skills which chartering facilitates: whole truth assessment of what history spiralled and what future change must fast forward now. Will the West have courage to admit that industrial revolution went wrong when it used slaves and wars so that big places could get more carbon energy wherever this came from; since 1946 beyond zero sum trade has been led by East as it freed itself from colonisation. Today the united races to go green, leapfrog tech solutions eg mobile where peoples such as bangladesh vilage women never had landline telecom, solar where schoolgirls never had elecrtricity grids, cashless banks where microentrepreneurs never had banks illustrate joyful Entrepreneurial Revolutions. Will those who teach free under 30s as the sustainability generation to linkin ERworld now- only china can be the collaboration epicentre of this win-win-win knowledge sharing- the faster your region plays the game of belt road mapping the better all of our chances of celebrating human sustainability become

 online library of norman macrae--;

10 Latin America (co-blog here) -while belt road maps designed to end latin america might seem furthest away from china's  attempt to end poverty of landlocked peoples inside and neigboring its land:

its franciscan values that  nolw offer solution to the million person crisis at border of 11 bangladesh/12myanmar

- desperately seeking china india bnagladesh myanma asean trading corridor

101 panama claims to be  latin america's inaugural belt road mapmaker (and its charge of the panam canal certainly makes it the hemispheres major maritime-trust partner) but 

102  argentina was first of 2 BRI national leaders of 35 who celebrated beijing's inaugural belt road summit may 2017- its the fatherland of world record job creator Pope Francis -and hosts of greatest ever lat-am global2.0 summit 2018 G20 July -argentina offers one of the world's biggest agricultural resources- its now a major player in exporting beef to china through the world number 1 ecommerce space for enterprising suppliers- argentina and chile both have smart plans to befriend tech entrpreneurs worldwide- huge oportunities for argentina and canada to share in prepping g20 2018 to be as empowering for youth as china g20 was download small enterprise china g20 report chaired by ALI BABA JACK MA -and see why greatest #learinggeneration thanks hangzhou in happiest collaboration opportunities ever played


103 chile national leader accompanied argentina sat beijing inaugural belt road summit may 2017 (where one of the corridors discussed united argentina and chile ) in tranversing the continent coasts; chile requires rotation of presidents so michelle bachelet is now looking for a new job (historicaly her cv has rotated leadership of chile and unwomen 

104 brazil (linguistically linked to current un leader guterres) is far the biggest economy in latin america but its politicains got badly muddled in petrogas- still as latin america's partner in new development banking and BRICS annual colaborations (and huge in all 3 metrics wealth, populace, land) once reformation takes place, brazil can be celebrtad by all; this was the intention of the bbc's great cultural translator michael alin with his work on brazil prior to world cup and olympics but these hugely expesive stages to the world were wasted... nonetheless brazil actually has more people working on green power than anywhere on the continent- ; while north americans were racing to the moon latin americas contient wide debate of the culture that latins valued produced education's paulo freire whose work inspired the womens empowerment newtrkers who developed bangladesh 1972-1996 pre-digital and since 1996 digital leapfroging

105 Peru according to world bank leader jim kim and patners in (global2.0) health paul farmer  was  that did most to storytell bottom-up fransciscan culture 1970-2017 - see book on accompaniment- a young pleruvian also helped originate the first pan contient youth entrepreneurship copetition which has been hosted for most of the 21st C by Organjsiation of american states

106  colombia also helped peru keep franciscan value cultures alive though its internal civil war has until recently caused terror snd rfefugees, provided haven for drug running- colmbia appears to be at a positive tipping point but

107 venezuela the most oli dependent economy looks as if it is now the continents most likely failed state with badwiill risks that need a lot of local cultyure love and expertise to prevent from being the continets next big tragedy

108  mexico is that geographicaly odd country (most of central america's economy) which is geigraphically connected to usa even as its spirit is determonedly latin; its great that xi jinping invited;

it has been one of the leaders of conditional cash transfer - and is connected with wall streets only end poverty fund for latin america - imperative fund 

brics plus sept 2017 



I Asean and pacific nations: 

5 win-wins came together as well as China's mainland miracle of people-centric development  

1.1 Japan came first from the 1950s itt had most to give back from its warring past; next came the development of the chinese disapora superports: Hong Kong, Taiwan and  

1.2 Singapore and

1.3 south korea; 

then from the start of the 1970s came

2,2 bangladesh whose village women built anation from nothing and

0 mainland china who built their miracle benfiting from chinea's diaspora having become the 1970s 3rd richest funacial network (now with China the richest in terms of positive credit) and

1.4 Asean region's other nations which have sustained multicultural joy in remarkable ways 

when beijing looks to its eastern coast huge wealth and happiness is blossoming - when it looks to its landlocked west huge challenges remein noth inside china and across its bodrers; this is why china has to belt road map with regions 2 7 3 4 5 across Eurasia; the good news is races to win-win and celebrate sustainbility knowhow across these regions of mother earth provide benchmarks for all nations leaders to innovate with 
























 These are the most exciting times to be alive- can 11 regions investment in their youth's education and infrastructures unite to sustain our human race?- or will we be overtaken by expoentaly acceklerating crises such as climate, failed nations, plague or other ways in which orwellian big brotherdom ove takes people-centric economies represented in sustainability goals and safe local societies by little sister auditing (see goal 11 debrief ford foundation summer 2017)

question to half of the world under 30s 

 which of 11 regions do you come from and which can you bridge with what jack ma calls loveq

0 china 1 asean 2 india subcontinent 3 russia 4 east europe 5 west europe 6 north america 7 "stans" and mildle east 8 med sea 9 africa 10 central and south america? league tables:
01 Beijing world sustainability benchmarking
02 Shanghai  where western hqs prefer to be
03 Shezhen  world's design space
04 Hong Kong - Belt Road's Gateway to traingle between rest of world connections with one state 2 systems
05 Hangzhou - Innovator of social sgaring economies; traing smartest 800 middle class to be sustainability fussy consumes
Supercities Outside China
11 Singapore gareway to asean cultural fusion
12 Taiwan - still the most connected superport connecting china japan s korea
13 Seoul
14 Tokyo 
Help nominate supercities across all belt road regions - rsvp -test case 2018 beltroad6:  can ypou help world record jobs creator antonio gutteres so that  new york becomes an under 30s learing supercity   ie can its 2 edges big banking and big advertsising be hi-trust mediated by 3rd edge sustainability goials mooc zero cost graduation-


0 china - see

01  01 beijing welcome to the sustainability innovation service capital of the world.


Don’t underestimate the joy of revolutionary change linkedin round national leadership networks that have transitioned from zero companies (except state owned ) in 1976 to 16000 startups a week


What is the overall trainagularistion that chna has promised its people their livelihoods will celebrate

1 go green-renewable- without which there is no future for the human species

2 go job creating education –without which there is no future for all our childrens

3 Bank on infrastructure maps connecting china with win-win trades everywhere both inside china and across geo-regions of mothers earth. SWOP this. The biggest opportunities are connecting places that are nurturing global youth economies integrated by small enterprises and family loving communities. The biggest threats to peace and local to global sustainability are where peoples are trapped in failed infrastructure. See the world in terms of triangularisations that ate both geographically near and purpose (market –eg serve nutritional needs of 10 billion people all over the world’s local communities) connected

Reference: help students and decision makers of the sustainability generations picture such triangles at


Whats the exponential win-win-win vortex inside the primary triangularisation of china’s rejuvenation dream’ Its clarifying how the 2 yearly moores law of doubling is no longer about computing capacity of silicon but big data small future-back designs that will either serve people or trap them. Does your region of the world have a jack ma billanthropist who is investing way over 15 billion dollars on DAMO academy spirit of what tech can empower?



Here are some of the pattern rules of Chinese media

Throw out journalists that are trying to make a name for themselves by sensationalism

Make sure the country’s biggest news events are reported by hundreds of journalists given a technology hub to collaboratively work out

Ensure that state television expert commentators belong to thinktanks that are not driven by a non-transparent vested interest but public service

Example when an interviewer or interviewee are exploring a question they don’t believe it is intellectual to pronounce a correct answer- they say something like all I kow is an answer will emerge from the 3.5 hour speech of jinpings outlining the next 5 years work of 80 million party servants – locally distributed one per twenty people.


How does a leader choose a top 7 town to interconnect all of the above?

Well apparently – one team member is assigned to operational elimination of ongoing corruption; another is tasked with ensuring newly promoted public servants will never be corrupt; one controls public safety at ever level; one makes sure that places inside china are win-win-win connecting the primary traingularistion; one travels the world searching out place leaders who want to win-win-win with china and sustainability goals everywhere ; one helps make sure the top 20 leadership summits remain on message so that at any one time xi jinping’s network value the 50 most trustworthy servant leaders decision-makers inside china and the 50 outside


Is all this difficult to design ? Sure

Is it harder or less realistic to design than your choice of another place – eg Washington dc – to be responsible for whether future generations joyfully progress the human lot? Well that is the human race’s most exciting question – but don’t be afraid to ask it in every what that will determine the unique purpose your own life serves......................................................................................................................................

8 Med Sea

81 vatican arts swap with beijing -vov 2017 takes arts dimplomacy 100 times beyond ping pong diplomacy - see also cheng li book 2016 on goodwill relatinships between pope francis and xi jinping being a first international exchange of cpc19 chartering china


URGENT STUDENT UNION NETWORK CHALLENGE greatest community for all searches  :

eg new york sing for hope


dc special olympics 

tokyo-alibaba - olympics for all 2020

paris wise@paris feb 2019 


Essence - who in world would uniquely miss what if Chinese Dream didnt exist? 
-eg chinese would miss ending poverty by 2020 and celebrating with the world ecological civilisation by 2035

worldwide youth would miss being the sustainability generation... 

 Chartering Chinese Dream

Essence - who in world would uniquely miss what if Chinese Dream didnt exist? 

-eg chinese would miss ending poverty by 2020 and celebrating friends with the world of ecological civilsations by 2035

-&- worldwide youth would miss being the sustainability generation...  

 ID system- what spirit do those who have studied chinese dream celebrate and action?

Beautiful China 

Jinping's 7 value ids : 1 2 3 4 5 6 7 

Heritage Friendships Culture

Marco Polo's middle kingdom and joyful world trade - Silk Road- first half of millennium 2 

 Back from future DO NOWS

map back humanisation of industrial revolution 4; question each global market's reality ie its most sustainable local purpose- maturity profile places nearest to true purposes for each life shaping market 

Commns Story 

 Masterbriefing -what action guide deadlines next world stages of china's dream

- eg which g20 to bridge china dream, how will alibaba-tokyo olympics linkin china dream, which national clusters eg brics will bank on sharing china's dream..fusion of belt road and big data small nations (branches of jack ma's 15 billion dollar investment in DAMO Academy

 Empowering flows:

flow levers of bottom up
green energy is abundant bottom up
people's livelihoods could be 50 times more productive than 1946 when we had 1000 times less connectivity tech but this depends on smart education instead of dumb media

wise girl empowerment world councils - eg led by sir fazle abed to double verify no girl is being excluded by "sustainability solution" 

   Commns Inovation processes
     Commns - Partnerships of hi-trust leadership architecture

More than half of the sustainable world's value depends on youth partnerships inspired by china's brainstorming with other 100 national leaders - see belt road

dear under 30s 
you are half of the world - if you want to be the sustainability generation please linkin with chinese youth or big data small tech businesses (see world record job creator number 2 jack ma) or worldwide place partners (see world record job creator number 1 xi jinping)

dear under 30s girls - you are at least 1/4 of the world's sustainable productivity but macroeconomists and western tv of the industrial revolution treated you as less than 1/20th please make friendships with chinese girls wherever women are empowered to lift up half the sky -see also world record job creators sir fazle abed and jim kim

dear under 30s poor girls -  you are at least 1/8 of sustainability generation- please demand united bangladesh india  myanmar and chinese girls empowerment solutions and make sure that world record job creators pope francis, nilekani. modi know of all your best efforrts before july 2018 argentina g20 and PM modi. tech billinniare nilekani know before june 2018 aiib mumbai

in recent weeks most of the un eminent people have converged on a plan to end greenwashing of sustainability goals at un

the educational media summit on this will be hosted at UNGA 2018 - the chance to turn new york in city that value future of youth and not just big banking and big vested interests is now better than at any time since 1999/2000 when brooking issued report on valuing trust/intangibles and i was tasked by martin sorrell at the world 's largest ad agency to interview gurus on the future of what was then called and the EU's knowledge collaboration cities 

unfortunately for a renewable generation:  bush beat gore and sent the authors of the report to the us equivalent of coventry (ie van der bilt and other tennessee locations)

happy thanksgiving chris macrae 240 316 8157 linkedin unwomens= washington dc

dear under 30s 

you are half of the world - if you want to be the sustainability generation please linkin with chinese youth or bid data small tech businesses (see world record job creato number 2 jack ma) or worldwide place partners (see world record job creator number 1 xi jin ping)

dear under 30s girls - you are at least 1/4 of the world's sustainable productivity but the industrail revilution tgraeted you as less than 1/20th pleasemake cfroiendships with choiense girls wherever women are empowered to lift up half the sky

dear under 30s poor girls -  you are at least 1/8 of sustainability generation- please unite bangladesh and chinese girls empowermnet solutions and make sure that pope francis knows of al your best efforrts  Washington DC December 2016 Welcome from friends of Macrae Family to Brand

- we apply the 20th century's future history mapping methods co-created by such late great friends of valuing youth as Peter Drucker, Norman Macrae, Alvin Toffler, Maynard Keynes to how the most valuable gravities of goodwill multiply today - such gravities as China (quarter of the world's hardest working people whose spirit tao is as wonderful a millennials world citizen curriculum as any we can find in searching eg such luminaries as Mandela, Gandhi, Thurgood Marshall, Rosa Parks ...), USA the richest big economy averaged per family, Japan the 20th C Q3 globalisation economy which accelerated quality electronics that father of computing Von Neumann could only dream of - and thence china diaspora superports - without which the worldwide web age would have been delayed beyond our lifetimes,

or quarters of 21st C gravities (meta-hubs) such as the younger half of china's women  (QBG) who bear the unparalleled reponsibility of sustaining their parent's one-child family trees while being millennials ambassadors to womens values all over sustainable goals planet; we look at whats action learnt (open spaced) between these biggest networks and those faced with sustainbaility deepest local challenges- for example over a dozen youth exchange trips to Grameen and BRAC in Dhaka and their village mothers mobile networks such as world number 1 cashless bank have mapped 10 years of connecting how future history that helped the world's poorest women build bangaldesh, and of course we have worked on the vast majority of big brands of the 20th century- during the 1980s we contributed to MIT database to thousands of market models across over 50 countriues and pretty much any market that had ever used brand agencies in that late pre-digital 20th Century

or back from the future's 4th industrial revolution transparency valuation tools of meta-free markets - eg blockchain or local-to-global sustainability youth partnership  (celebrating each new G20 year (016 china 017 Germany 018 India) jobs rich concepts such as electronic trading platfroms freeing Small Enterprsieb worldwide sustainable trades) 

so which are the greatest charters humans have ever adopted- we ask for your help --- just because we can easily cite 3 huge ones this doesnt mean they are culturally enough for the billions of new jobs needed for today's sustainability goals challenges to be realised and not just endlessly twittered about

Magna Carta 1066 Us DoI 1776 -entrepreneurial exercise what is meant by happiness and freedom in first sentence China's Declaration of Development Interdependence 2016 

It is our hypothesis that 3 generations will determine the climactic sustainability or loss of the human race-

  1. today's youth - the half of the world under 30, 
  2. their parents and 
  3. their grand parents. 
 Unfortunately nations population bubbles are very conflicted nd faned by the dumbest media (tv) ever to have been generated - some rich nations have majority of their poeples over 45 - so 90% of these rich nations' investments (let alone legacy legal constitutions) are in vested issues of generations of elders; some poor nations have their majority under 20 which cant even vote; in effect there is an unseen war between elders and youth that is expoenntially decreasing the odds of our human race to sustainability -- paradoxically this is as much a local degradation crisis as a global folly (though us sub-prim banking was a global cancer that none of us 7 billion peoples needed). Speaking as a parent I ask both humbly and urgently- why dont we grow up sans frontietres and value all youth as humanity's greatest resource?OK in 1945 that wasn't possible. But is that why we wil spending 4000+ times more in 2030 versus 1946 on worldwidewide learning technolgies  (www blockchain etc)
 If this hypothesis is correct it begs the question what interactive charters can we the 7 billion people as youth or parents linkin. We will assume an inter-generational charter process celebrating creative youth matters - indeed you dont need to interact with any more of our web unless you value children as human's greatest ersource and want to help unite the greatest #LearningGeneration. We are not claiming to be certain we are right- we are simply opening space for a hypothhesois that all goodwill valuations mathesmatics of brand charering uses and which for example none of globalisation's biggests banks or biggest professions yet begin to use.   




I am writing to you in case a curriculum of celebarting creative choldren all over our planet connects with whatever is your main concern in life - for example as a mathematician who has worked for 30 years on mediating partnerships between the largest and the most exciting identities  I would suggest that : we are not designing a Healthy world nor Education with #learninggeneration's big E if we are not designing this in every relationship we interconnect

later this week, one of our subgroups- whom amy has spent most time with on developing her international being - along with intel is launching experiments on what 300000 children's time is simultaneously spent on - actually there is no limit to where such curricula reach other than the permissions - the 300000 children space happens to be poorest rural catholic children in kenya - in spite of Italy having just become the latest European country with no leadership direction, I will make the optimistic assumption that everyone I have ever met in rome will want this to succeed







William amy and I first met at the 4 year peak of the system claiming to be world's number 1 creative children event shown in these slides;

Support the 6th ARTS OLYMPIAD: Slides



for four days hundreds of partners of  creative curricula (chief corporate sponsor swatch, chiif international partner a Japanese NGO and friend of eg Fumiko and Amy)  converged many thousand children and elders to animate creative opportunities on the elipse lawn outside the white house (the same space in Washington dc that the xmas tree lights up)-  the week before independence day 2015 was the 20th year of this 4 year cycle- children came from other 30 nations; the largest group apart from americans was chinese- interviews with 20 chinese made it clear this is a curriculum their Society absolutely priorities ; I am sure anyone who ever travels to china will see reconfirmation of that everywhere development is celebrated  china development (this latest charter was issued 4 days ago as uniting what quarter of the world people strive for and invited the other three quarters to join in sustaining)


while I can introduce anyone to the owners of the slideshow process which is also one of the 20th largest us childrens charities, neither I nor naila nor others have not found any way to open a discussion with them in how to connect with partners as big as eg intel; every discussion starts with how much money will you bring us; ok by all means some of you have different credibility to negotiate than I do 
































anyhow my question to you is let;s say intel and our partners out of Africa and wherever its continent-wide satellite can  reach continue to scale over the next 3 years; and lets say( there is in Africa and the middle east and the southern parts of Europe reached by China's and Asean;s one belt on road)  intergenerational interest in a curriculum of celebrating the world's creative children - does anyone here want to set up a concept council of partners on how to do this given the millions of children we can reach as we build this?


chris macrae dc 240 316 8157

BrandChartering.Com - How to do no evil with brand superpower: Do Nows value multply Unique Purpose




can you help (the half of the world's population) under 30 make 2015-2025 the most exciting decade of human and planet sustainability? chartering's 20 year search for partnershipos with the most unquely purposeful brands and leaders continues .... text us in washington dc 240 316 8157 or  rsvp


 World Class Brands Chartering & Global Social Value Trillion Dollar Audit Q&A inquest on Yazmi and purpose of elearning satellite's conflicted orbit with sustainability youth 

-lead sponsor Norman Macrae Foundation- Millennials Partners in Publishing World Record Book and Games of Job Creation 

correspondence - 

Bethesda, washington DC region USA 301 881 1655

Help find the best news in 44 years of celebrating every way that elearning media can be the opposite of mass tv

Value system designers:

Beck's 8 colred spiral complexity; Owen's Open Space Simplicity; how to unite humanity's greeats ever goal -POP with Pope Francis and Jim KIm- how to prevgent the UN's 17 goals from greenwashing Preferential Option Poor- 



top ref Believe in yourself | D'Banj | TEDxWBG regarding:

Yazmi Brand Charter for Partners in Open Learning Leadership 

q 2014.12.1 do you have any demonstration content up? if so could I see how you it communicates via a yazmi receiver

 background -suppose someone next sees kenya's first lady or sir fazle abed or george soros (west africa's main investor in bottom-up) or any nation-wide influencer of education and had a yazmi receiver with them- what would they show given 2 minutes to win or lose attention of that person -or what would you show mr toure's chinese successor at the ITU? or ted turners daughter the main host of peace laureates and reformer of what journalists cover out of us


for example if we are to sell education receivers to groups of 5000 farmers families I would suggest this is the first ting they would find unforgetable to see on yazmi Believe in yourself | D'Banj | TEDxWBG


................,.equally if whole parts of the african continent are to stay vibrant then the number 1 leadership message of jim kim inside and outside the world bank and to every millennial as we start 2015 in not just ending ebola but having community health training massively mobilised is job number 1 of both economists and socially trusted people which I hope includes educators! - I am trying to locate the best first resource that needs to be beamed down on that - of course help with such a search is most welcome


 top 10 lessons from first 20 years of brand chartering partners in global social value leadership -more on unseenwealth crisis that intangbles valuation has become greatest maths error in the world- a sustainability critical issueMYeconomics: Transparency and Accountablity of Global Social Value - Those responsible for identifying trillion dollar sustainability impacts should be required to publicly answer who would uniquely miss what if xxx did not exist - reason 1 citizens and #2030now millennials can then feedback whether specific trust-flow promises are being kept ,  2030nowjimkim2transcripts.doc reason 2 - collaboration citizens and investors can also audit if global social sectors (eg health) are being served by the most purposeful win-win systems . Note every sustainability crisis in the world today involves exponential collapse of one or more sectors that are not optimisin multi-win models and goodwillBecause of the BBC's failure, it is critical that open education's purpose empower milennials sustainability  The British Broadcasting Corporation entered the age of globalisation as the biggest investment the public had ever made in broadcast media. The global social value of broadcast media could have been to help report which trillion dollar sectors that were failing sustainability's win-win goodwill tests. The failure of the BBC to do this needs to be examined: is it too late for the BBC to support millnnials sustainability by living broadcast media's world service purpose?. If it is too late : 1) who will take over this purpose 2) do the British people understand how much the BBC has been responsible for not empowering millennials greatest goals of #2030now.  more on this      

can you help under 30s make 2015-2025 the most exciting decade of human and planet sustainability? chartering's 20 year search for partnershipos with the most unquely purposeful brands and leaders continues .... text us in washingtin dc 240 316 8157 or  rsvp to nominate worldwide's most exciting brand to charter as we celebrate 2013 year of the MOOC - 41st year of maps started in The Economist for promoting 2010s as worldwide youth's most productive , collaborative and heroic time to be alive

charter trillion dollar purposes of the 7 wonders -markets whose global village value exchanges offer greatest pro-youth freedpm of purpose

charter purspoes of pro-youth economics brands : The Economist &  BRAC 1 1.2 1.3 ..  ?2 Grameen 2.1 .. ?3 BBC 3.1  .  ?4 Whole Foods 

2013-2015 nations to brand charter with most up/down impact on youth

  • Bangladesh
  • China
  • South Africa
  • Japan

Places with special brand chartering leverage:

  • San Francisco - positive impacts of open education
  • Budapest - positive impacts of Soros
  • Boston - positive impacts of MIT

 DC - negative impacts of powering over peoples in anti-youth way; Brussels and Berlin - negative impacts on powering over peoples in anti-youth way; New York - wall street greatest youth economics cancer of all time still not addressed using legal resources Obama had within his reach.....................................................................................



 From 41st Year of Entrepreneurial Revolution Glossary started in The Economist 1972- an open curriculum project of Norman Macrae Youth Foundation

when an organisation invests profit from customers in preventing them from enjoying its future innovation purpose, it quickly loses its unique value multipliers in serving- where brand is truly valued its future worth is zero unless decisive transforrnation action is taken by leadership and with all of the organisation's producers (extending through its partners value chains )

Future History System SWOT - all man made system futures either

O exponentially compound Opportunities to grow (virtuous spiral)

T exponentially compound Threats to collapse

most of an economics future value exchange capactity including epoential up or down is already invested in the relationship history of the system

S strength what leaders can be openly proud of celebrating about systems health to serve

W weakness what leaders need to ensure organisation works hardest on because they signal system weaknesses including its cancerous capacity to multiply conflicts





CEO Disease (Goleman) is an organisation design where messengers are shot if they pass news of weakness or emergung threat up the system- in such organsiations the top becomes the most paralysed part of the organisition to deal with change- it often reacts by trying to build defensive barriers , monoplies- 

Interactive Challenge: every valuable frame from business management disciplines such as communications, organisational behaviour, knowledge management, strategy, business modelling can be integrated into the Chartering Thoughtpad. If you don't see how to link your favourite professional frames of reference, post us your terminology to  and we'll show you how or email

Chartering Thoughtpad

Windows <1> to <15> click to 1996 Handbook ; 16 to 20 links to Value Exchange (VE) Business Modeling



Brand profile


What is the brand's leadership domain, and what is the core connecting message?

What would people miss if this brand did not exist? What is the brand's promise?




What inventory of consumer codes are invested in the brand? How is each code actually being leveraged in branding smart relationships?





What else carries over from yesterday's relationships with consumers/clients which explains why we are who we are?

What effect does past culture have on the future?


FUTURE NEWS What else to "do now" to keep brand newsworthy and fit for competing in future business environments?

What sorts of products/services will it have in five years time?



What else can (re)create leadership and ensure that we cannot be outpositioned by competitors?








As the economies of new types of media proliferate, how do we ensure consistently efficient integration of contributions from all of our creative agencies? "Glocally"!?

What jobs are the different media channels doing?



How do we get perceived competitive quality and value consistently right for every consumer and customer with every product and service directed in the brand's name?

How do we set goals and measure performance?



As brand formation flows across the organisation, is every department contributing optimally to the success of the brand?

Are experts sharing their topline knowhow on process opportunities and risks?



Are we making full use of new marketing rules associated with umbrella and banner brands?

Do managers understand how marketing's "rules of targeting" must be balanced by "rules of connecting"?



What else would enhance teamwork and support balanced management of the brand's objectives? Eg how do we appraise managers for what they contribute in the medium term as well as the short term?





Innovation profile


What is brand's role within brand architecture? (eg corporate brand, product sub-brand?), Is the architecture focused at right levels and suitably interconnected to lead our sphere of business whatever types of world class competitor emerge?

Which employees feel threatened if we change our brand archi-tecture?<11>



Are there any other disconnections between our strategic visions and the totality of our brand architecture? Eg do we have the right core competences?

Who will be our competitors and will be our partners?





Are there disconnections between our organisational missions, roles, culture etc and our brand architecture? Eg do we set the right performance goals for branding to keep control of the added value chain?





Is the brand's purpose motivating enough and so well understood that everyone in the business team urgently senses what to "do now"?

Who is really responsible for the brand's goals?

Are we fearless in identifying with the change scenarios that will earn our stakeholders' trust?






What else connects each brand and the brand architecture with prioritised organisational capabilities and strategic competences?



Value Exchange

business MODEL


VE profile

What value do consumers uniquely want from us? ( If our VE is not already buyer-centric, when & how do we change from being seller-centric? )

How do we build this in as a win-win in our VE Business Modeling?

What value do employees most want from us?

How do we build this in as a win-win in our VE Business Modeling?

What value do partners uniquely want from us? Which of these partners do we see as short-term and which long-run? How do we build this into our VE Business Modeling?

What value do the right investors for our Unique purpose want from us? How do we build this into our VE Business Modeling?

Who are the other stakeholders whose relationship loyalty we depend on? What do they want and how do we build them into our VE Business Modeling?

profiles illustrate diversity of deep perspectives of people in same expert networks


Brand Chartering is the signature media leadership service of world class brands associates founded by The Economist's Unacknowledged Giant in 1988. Details on how and why brand chartering helps peoples and places invest in the next generation out of every community. Furthermedia &  leadership resources: Entrepreneurial Revolution (since 1976); net generation futures (since 1984).

youth most exciting survey?


For the net generation to be 10 times more productive than any other , youth will need to value and celebrate those leaders capable of hosting 50 exciting productivity project networks at the same time. Norman Macrae, The Economist. Norman concluded this while writing the authorised biography of John Von Neumann commissioned by Sloan Foundation (more).

 Johnny grabbed other people's ideas, then by his clarity leapt five blocks ahead of them. and helped put them into practical effect. We think this is the social action that smart people exist to mediate - especially when you joyfully adopt Johnny's belief that computers will allow research teams to tackle one hundred times as many projects 100 times more quickly.

This clue came to Norman nearly 20 years after starting Entrepreneurial Revolution's search in The Economist Xmas day 1976 for ways of transforming 20th C organisational systems and professions into ones that would celebrate productivity of 21st C youth. Other clues included

  • 1982 service economy - intrapreneur;
  • 1984 net generation economy;
  • and those from nearly 10 years of research after 9/11 that recommended trusting muhammad yunus and worldwide youth's most productive economist and innovation agent. 
2 big questions this web aims to linkin thru 2010s across certified practitioners of brand chartering-

1 who around the world is a meta-hub for hosting 50 of youth's most exciting productivity project networks? example 7-year research of youth producivity networks inspired by muhammad yunus is now available - search processes included creation of web in 2005, yunus 2050 bookclub on pro-youth economics est 2007; 10000 dvd club est 2008; hosting 69th birthday wishes dialogue in dhaka, 7th decade wish conference at university of Glasgow 2 July 2010 

2 how do such leaders maintain uptodate (and collaboratively publish) one-page charters on each project's urgent next actions and all projects interactions -both those linking in their most exciting youth productivity networks and those of like-minded pro-youth economists. leaders and journalists worldwide?

Join in our Nings : Norman Macae ; LeadersandYunus;

& Nobel Laureate Yunus media : ; Journal of Social Business



  Example of urgent chartering processes needed Fall 2011

Y1 President Sarkozy and Nobel Laureate Yunus have been working for 3 years elapsed time on making a top agenda of Cannes G20 summit Nov 2011 food security challenge of how to end poverty of 1 billion members of farming families 

chartering questions:

which project networks have knowledge that connects with this? eg Y4 social business funds of danone? Funds of credit agricole stewarded by Grand Duchy of Luxembourg? Y41 WholeplanetFoundation- 40 micromarkets owned by developing agricultural communities. Y24 Bank a billion and Y7 Jack Ma’s virtual market a billion Y12 Japan-led crop science - download file to connect Y-legend with your own solutions to productivity challenge of ending poverty among billion farmers

 if you live in a G20 country, is your leader aware of what youth productivity networks in your country have projects that connect with ending poverty of farming families?

how will the pre-, during and post news coverage iof this summit be covered so that this issue links in to positove worldwide youth actions

We are launching Norman Macrae Foundation. Its focus is to collaboratively map where to survey youth's 50 most productive projects of 2010s (it doesnt have to be 50!) Over time my father's peers will work out how to embed particular journalists in particular decade long evolutions

84-24 :Charter How NetGen Changes



Communications: boss versus empower


Nations and Politicians

Future's History


Dp you know of more relevant charters on these contexts if youth are to enjoy chnaging the 2010s than these golden oldies started in 1984?


Types of Projects – Network deadlines

Cannes NovemberMadrid NovemberLondon Summer 2012 
Types of Project – Regional collapse of youth productivity
USA CollapseArab Spring Collapse including BEuro CollapseEcology Collapse eg Japan
Types of projects wrong economic metrics and dynamics
Compound purpose/risk -Lack of trust/colaoirationExpoentials bubblesLack of transparent multi-win models
Types of projects – wrong education-media for youth productivity
Types of projects – trillion dollar races
Who owns bankabillionWhat extreme innovation partterns ChinaWho owns 10000 rural telecentres or poorest virtual marketsNext energy and sustainability critical

Previously in the 1990s we published with The Economist Intelligence Unit how leaders can charter sustainability of greatest projects embedded in brand architectures- while the masterquiz methods remain valid, our work in the 200s has overlaid multi-win business models capable of mapping which netwporks are expoenetially sustaining as much as 100-win purposeful contexts and which like wall street 2008 are spinning 100-lose situations.

Brand Chartering's 12 Magic moves in helping leaders , youth and yunus save sustainability investors from Wall Street Economics serial slumps


the best way to brand the new economics journal of yunus is to turn the inaugural cover into a fashionable folder size file cover that influential summit people can keep their notes in
before doing this, it is urgent that I know who your final top 100 list on the backcover is - now that we are 15 months into searching through yunus nominated 3000 leaders,   Which institutions are the top 100  most active supporters of pro-youth economics.
Aditionally, if you and
adam smith scholars circle have advanced any of the back pages (in the 1843 Economist format) that will update like a diary of world's most exciting project partners (leaders and youth of yunus) please show me what progress you have made
chris  wash dc 1 301 881 1655 skype chrismacraedc


ID Economics - source Brand Chartering (EIU)
there was an old trick with The Economist - getting a logo that could be seen when presidents were reading it; need to find a way that Yunus is confident to sample leaders with the folder


Ultimately those who believe that the best shareholders can do with banks in wall street 2008, mass media is News Corps News of World. making global utility markets is Enron, Accounting is Andersen, European milk is Parmalat ... are economically wrong and socially wrong. The simplest question all need to keep asking to free a global market to improve our children's futures and productive jobs is - who would uniquely miss what if that did not exist? While value multipltying business models integrate wins of many different sources of who - the most vibrant source in freedom of speech democracies is society. In any truly free market, if you destroy all of society's trust , you bring the value society credits you with to zero- and in value multiplying worlds however many billions of dollars business partners' professions value you at billions*0=0 not what most global professions model in the pre-networked world using the separability arithmetic of value add billions+0=billions
Brand Chartering was developed bt media practioners who wanted to do some good at start of 1990s in response to major mathematical errors in valuing brands. Chartering empowers company leaders to host workshops identifying the most relevant flows of everyone's knowledge of how to keep sustaining the most valued purspose you all could lead. Valuetrue : By 1998 it became possible to turn the core questions of chartering unique purpose into valaution and governance methods that sustain expoenential growth by firstly ensuring no conflicts can enter the organisation and so turn it into a market bubble. NOLOGO! The first corporate brand we were asked to value was Andersen in 1998- we predicted a value of zero unless hi-trust leadership interventions were made. Andersen partners preferred to spend 40 million doilars on a new logo campaign and so led their organisation to zeroisation - if you urgently want to save a multibillion dollar corporation from col;apse, or too big to fail players in a trillion dollar global market from reducing our children's chances of sustainability - our washington dc hotline is 1-301 881 1655 skype chrismacraedc, email -  here we invite you to join us in doing probono chartering research on the most exciting networks of leaders we know of 


Open Projects - we are currently inviting world citizens to help brand charter the following possibilities

The Economist 2.0

Social Business BBC - The Road from Glasgow Job Creation Festival summer 2011 to Olympics Job Creation & Sustainability Festival 2012

DC Spring 2011 The Declaration of Interdependence now that 297 congressmen have voted to assemble around dr yunus genius economist

if you have ideas for other open brand movements that can collaboratively multiply goodwill and actions of the net generation's 2010s as most exciting decade, please email or skype isabellawm family foundations (washington dc 301 881 1655)


Brand Chartering is the primary methodology of living and learning the brand  - valued as purposeful system of productive and demanding relationships. In the early 1990s, Chris Macrae and associates (World Class Brands Network) proved the innovation methodology of Brand Chartering and wrote it up in the Journal of Brand Management and in the book published by The Economist Intelligence Unit and Addison Wesley. To start the third millennium, a triple special issue on lessons learned about Brand Reality was commissioned by the Journal of Marketing Management 1999.


 Next came the integration with maths of sustainability exponentials including transparent metrics of how  company’s goodwill and compound risks are spinning.  This pioneering work connected with the missing microeconomics of entrepreneurial revolution that Norman Macrae  became the leadership epicentre of at The Economist from 1976.  More recently we have been working with Glasgow University to ensure our maths is congruent with the sustainability economics frameworks used by the genius economist and Nobel Laureate Muhammad Yunus. We support the goals of the 2010s as net generation’s most exciting decade by offering zero per cent interest loan for launching a new journal on the economics of sustainability exponentials.


Since 1998, we have tracked hundreds of organisational systems that have taken billion dollar hits to goodwill because they failed to audit these exponentials in a multidisciplinary and detailed enough way.  We now have a priority focus on brands that intend to multiply the most upward value of Asian Pacific worldwide century. We can offer a company a feasibility overview for $15,000 plus our of pocket expenses applied to its most valuable brand. This assumes that the company’s headquarters is prepared to show us all types of external data collection made to monitor the integrity of the brand’s relationships and that members of the board are prepared to take a 15 minute brand chartering quiz designed to map  the extent to which they have  congruent view of the dynamics (including opportunities and threats) of brand leadership.


A fully integrated approach requires the training of internal auditors whose work need to be carried out at the same cycles as other performance metrics governing a company. Alternatively companies may wish to use the new information ion compound opportunities and threats strategically in which case we offer workshops to ensure that all leadership consultants work from common strategic maps    


Contact Chris Macrae Washington DC 301 881 1655 or :


If you may want to commission brand chartering work


If you wish to apply to become a certified open source supplier of our methods. We do not normally certify those whose business offers particular types of communications execution (advertising, PR and corporate identity signage, web marketing, database marketing etc) since auditing and valuation methods need to be independent in assessing economics of executional budgets.


If you have been offered Brand Chartering by a non-authorised agent and were unhappy with the quality of work offered.



To celebrate my father Norman Macrae's work as the journalist of the internet (est 1984) and Entrepreneurial Revolution (est 1976) we invite young people to help edit the future of the 2010s from the 20 most exciting perspectives that movements of the genius economist Muhammad Yunus search out 

Top 20 identifiers of 2010s most exciting decade get updated at 2000 person -Youth & Yunus- future capital festivals starting with Glasgow summer 2011. Themes in the rce to poverty musuems we are currently working on:

MicroEconomics Foci.

  • Village-poorest banking
  • Urban youth poorest banking
  • Job Creation
  • Health
  • Microeconomics SMBA & Sustainability Professionals
  • Info Tech (mobile bridging of digital divides)
  • Green energy & abundant organic agriculture
  • Water including factories & communities working on a zero-waste future
  • Community & Poorest-owned (free) market sectors
  • Education to teens
  • Education teens
  • e-gov including community empowering social dynamics of daringnation 
  • Social Business Stockmarket & Funds 

Asian-Pacific Sustainability trade & multi-win leadership maps:

Guide to discussing sustainability as the greatest media partnering opportunity ever

global social business ABC - draft 1 improvements welcomed


most purposeful NURSING AGENCY.

safest bank 1 2

most inspired mobilising of technology

league tables of 100 million job creation centres

Brand Chartering is the practitioner methods network of World Class Brands. We hve become world leading experts on valuing long-term trust's compound impacts. Formed in 1989 our network believes media and metrics can be used to advance human progress with  priority on ending poverty as chrtered in 1984 by Mac&Mac. Led by Scottish economists and entreprenurial networking, We disagree with the late 20th century notion of spend as much as possible on advertising spots. We are interested in identifying leadership that values exponentially sustaining the world's most purposeful - through markets that are free to value multiply for and by all truly integrating purpose. Chartering begins every analysis with the core question of Unique Organising Purpose- who would uniquely miss what if this did not exist? 

at my 4th meeting with dr yunus in dhaka, we quipped that dhaka was now en route to every sustainability city- if you could interview people anywhere on sustainability where else would you go - bangalore lucknow


Help Microeconomists: celebrate 2010s as decade when sustainability governance, brand eladership and valuation metrics comes to all global markets:

Celebrating global markets that are freed by a globally sustainable solution

banking - GrameenMicrocredit; infant-nutrition foods - Grameen Danone; water - Grameen Veolia; chemicals saving humanity - Grameen BASF ; ...


Sustainability 7 Exponential Wonders- Brand Chartering & The Trillion Dollar Audit most concerned with preventing 7 multi-trillion dollar global market irresponsibilities:

  • banking
  • health
  • energy
  • kids edu
  • profs edu
  • all kinds of media
  • all levels of place gov & egov

UnGlossed (www thanks!)

Brand ..Action-Learn

Do Nows

Reality: Pride & Passion


... UOP (opposite system map to USP)

..Commns Trust*Promise



Our cheerleader Norman Macrae died summer 2010 but the work of changing economics (and restoring all professions' community sustaining  integrity nd job creation joy) remains our most important focus of 2010s- Wshingtion DC 301 881 1655


The unacknowledged giant

The unacknowledged giantAdd to Playlist

Grameen-Yunus brand architecture charter to 2015 –Draft 0

Unique Purpose –  Guide to why Grameen offers the global number1 leadership brand architecture of sustainability - to vice chancellors, where will your business school be ranked if it doesn't urgently contribute to the missing curriculum students talk about all over the world; to benchmarking club of 100 global brands CEOs - how do we celebrate your global market's freedom to value sustainability exponentials?  to... 

Nobel Laureate Dr Yunus & Grameen are at epicentre of Bangladesh's gift to the world since birth as a new nation  world's greatest invention -  without which there would be no opportunity to celebrate the ending of poverty as the defining goal of our net generation


Essence:  if Grameen's celebrations of humanity didn't exist: world would miss last chance of 2010s to turn round system crises to a sustainable globalisation

Lord Kinnock: A Global Creative Revolution

The spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.

A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for the poor.

Which countries' laws permit banking for the poor?

Identifiers: 1 Grameen & Nobel; j7.jpg

2 Yunus & founding 4 ;3 Bangladesh ; 4 Micro; 5 YY;  6 Joy of Life- community 16 decisions ; 7 Women-Entrepreneurs; 8 Yes We Can summit & forums;  9 social business model open source certification= YunusCentre ; 10 ChangeWorldAgents Flagship services :  microcredit banking for poor; green for world;  mobile-internet for poor; exponentially sustainable system design = pro 2.0;  Next bridges in changeworld mindsets:Health10 times more economic

Heritage:Micro’s 7 multipliers heritages of community:Banking*Health*Education*Media*Eco-Energy*SMBA (system transparent professions)* Yes We can Gov that empowers
Best news yet of the history and goals of millennium 3:  Nobel now values most of all sustainability navigators who help people map the gap between economics and peace. This is a scary system crisis that tv mass media inadvertently spun from world war 2 on. It has now been demonstrated by world class brands practitioners to be one of the 2 greatest root causes of community sustainability crises the worldwide

FutureMapback 2015 goals and celebration journeys:15141312 YYOlympics –london/bbc chance to share of voice sustainability celebrations not just spec sports11 YYmovie blockbuster10 YYkenya best ever microcredit summit; YYDhaka best ever leaders 70th birthday quest09 YYBerlin -20th fall of Wall  Missing partners to fill next? Education &


  • YunusCentre newsletter 
  • Joy of Life decade being offered as co-brand to all of 2010's world sports events 
  • summits- global social business media berlin nov07; microcreditsummit, kenya april 2010; dr Y's 70th Dhaka, June 2010
  • world stages India Parliament: dec 2009,..
  • student clubs and leaflets ; citizen forums
  • 2011 ETA of billion person blocbuster movie
Quality/valueBanking & MicroEverything for:“poorest”children of the poorestUltra-poor Different goodwill models of non-profit, for profit, social businessFLOW Don’t have information on departments of partners of Grameen to begin to map how 30000 grassroots army transforms to all serve worldwide inquiries, and collaborate seamlessly with other poverty museum race networksRisks of over-extending umbrella Will the real Microcredit please unite the world again? How to open source 7 Micro Wonders without losing Micro? 

Brand Architecture : Grameen Danone; Grameen BASF; Grameen Veolia; Grameen Intelmore

bankabillion & partners of grameensolutions

Strategy Architecture - which leaders will first get the entrepreneurial revolution of changing global markets round to sustainability?

Org Architecture- Map out 10-win circles of productivities and demands Triangle of news, education and open source certificationDrama of LeadershipTop 10 parables of each future year Top 10 parables of all time Bangladesh’s 6th 7 year plan to end poverty =millennium goal worldwide plan

worldtrustrisk10.jpg youtubes ; futurecapitalism

socialbusiness  socialactions billanthropy microeconomist

Yes We Can's World Class Brands & MicroUp welcome correspondents from tv and other social business entrepreneur networks & collaboration epicentres -chris washington dc bureau 301 881 1655

1.0 Brand Chartering, Brand Architecture and component constructs were invented and first published by Macraes in 1993. This web links you to 15+ years of best practices as well as cataloguing usage certification (worldwide practice links). The aim of Brand Chartering is to show that leadership, metrics and communications map as one overall system double looping around promises of productivity and uniting stakeholders demands of trusts.

1.1 World Class Brands – The Opportunities and Threats.

World scaled brands are powers that can multiply goodwill or blindly multiply destruction as we have seen with many financial services brands of wall street in recent times. Media and mediation threats to system future which can cause collapse of the system are conflicts and burst flows (eg excessive silos within an organization or poor understanding at boundaries between architectural partners). Opportunities are to help advance the sustainability of the human race and be wholly valued for breakthrough innovations and worldwide services in ways that can win-win-win way beyond the 20th Century’s in-networked professional reasoning

2.0 We also organise pro bono work around the number 1 purpose of microeconomics: ending poverty as a system failure that blights over 2 million communities as originally identified by Schumpeter.


.Inventing the system genres of living and learning brands : below you can download the 1993 origins of Brand Chartering and Brand Architecture -commons right asserted - chris macrae usa 301 881 1655 

COMMN'S EssenceID System HeritageFuture
ACTIONS MasterbriefQualityKnow-Flows Extension
LEADER Brand Architect Strategy Architect Org Architect Leadership Drama

scroll to bottom of webpage for news of section updates




Branding crises are caused by the system's subconscious impacts- if we can improve human understanding of these practices of Brand Chartering then we can turn the crisis of branding being used to compound loss of sustainability around
.chapter 2 - brands condition your mind (and culturally a society's view) planting a neural network of identifiers -these may be used to make you feel a brand is worth more than it is or that it has no risks at all -the riskiest brands tend to spend the most planting identiiiers falsely pretending how safe they are - read chapter 2 id system.chapter 1 few companies' boardrooms would let an external essence audit take place; it would expose conflicts between promises being made to different groups: owners, customers, society, employees etc which the company has no model for connecting. Inconvenient Truth: What's surprising is how high up you can go a company before employees consciously realise how conflicted with sustainability the organisation is. However this can be viewable to an outside reporter - unsustainable company will have little buzz and positive emotional instlligence. Read chapter 1 : essence - what would be uniquely missed if your organisation ceased to exist tomorrow?

chapter 1 - brand essence

chapter 2 identity system - brand & neural network conditioning

Wednesday, July 25, 2018

Brand Chartering 

which leaders and brand networks do under 30s need to be alumni of to be the sustainability generation? votes welcome - ps as diaspora scots we believe that family trees develop sustainable economics especillay SDGIRLS- tell us if your family has helped youth sustain more value than


Chartering Thoughtpad

Windows <1> to <15> click to 1996 Handbook 16 to 20 links to Value Exchange (VE) Business Modeling
CREATEComm'nsBrand profileESSENCE
Who would uniquely miss what if this brand did not exist?
IDENTITY What inventory of design codes are invested in the brand? How is each code actually being translated in branding smart , visible and memorable relationships,?

HERITAGE/ FRIENDSHIP What else carries over from yesterday's relationships with consumers/clients which explains why we are who we are?
What effect does past culture have on the future?
FUTURE NEWS What else to "do now" to keep brand newsworthy and fit for competing in future business environments?What sorts of products/services will it have in five years time?
OTHER CREATEWhat else can (re)create leadership and ensure that we cannot be outpositioned by competitors?

MANAGEactionsMASTER-BRIEFING As the economies of new types of media proliferate, how do we ensure consistently efficient integration of contributions from all of our creative agencies? "Glocally"!?
What jobs are the different media channels doing?
QUALITY& VALUE How do we get perceived competitive quality and value consistently right for every consumer and customer with every product and service directed in the brand's name?
How do we set goals and measureperformance?
FLOW/NET-WORKINGAs brand formation flows across the organisation, is every department contributing optimally to the success of the brand?
Are experts sharing their topline knowhow on process opportunities and risks?
UMBRELLA CONNECTIONS Are we making full use of new marketing rules associated with umbrella and banner brands?
Do managers understand how marketing's "rules of targeting" must be balanced by "rules of connecting"?
What else would enhance teamwork and support balanced management of the brand's objectives? Eg how do we appraise managers for what they contribute in the medium term as well as the short term?<10>
Innovation profile
BRAND ARCHITECT What is brand's role within brand architecture? (eg corporate brand, product sub-brand?), Is the architecture focused at right levels and suitably interconnected to lead our sphere of business whatever types of world class competitor emerge?
Which employees feel threatened if we change our brand archi-tecture?<11>
STRATEGYARCHITECT Are there any other disconnections between our strategic visions and the totality of our brand architecture? Eg do we have the right core competences?
Who will be our competitors and will be our partners?

ORGANISATIONARCHITECAre there disconnections between our organisational missions, roles, culture etc and our brand architecture? Eg do we set the right performance goals for branding to keep control of the added value chain?

DRAMA OF LEADERSHIP Is the brand's purpose motivating enough and so well understood that everyone in the business team urgently senses what to "do now"?
Who is really responsible for the brand's goals?
Are we fearless in identifying with the change scenarios that will earn our stakeholders' trust?

What else connects each brand and the brand architecture with prioritised organisational capabilities and strategic competences?

2:59 pm edt 

Saturday, December 10, 2011


1.0 The need for chartering is most simply seen by testing out a real case. Two of most concern in 2012: what if theunique  purpose of the Olympics is to celebrate 
youth's potential or if the purpose The Economist was founded to mediate a discipline whose unique purspose was to end hunger and end capital abuse of youth? Generally, there is a trans-professional reasoning for chartering's system dynamics approach to mapping leadership. This is worth knowing about since we do not advise embedding chartering into an organisation's leadership communications unless those charged with making the most critical decisions value a wholly connected approach to responsibility and sustainability.

6:34 am est 

2.0 Chartering reflects The Economist's 1976 Entrepreneurial Revolution challenge that service plus economies would need to transform to different organisational structures from that which managed the age of mass production of things.  


Chartering provides an architectural standard of leadership communications for organisations that value a unique worldwide purpose that is actively grown the more knowledge networking capacities are experienced by the net generation.  The Economist's economics editor scripted the breadth and depth of worldwide entrpreneurial opportunity in the first (1984) book to foresee this generation's unprecedented innovation and human challenges. A byproduct of chartering experience is a complete system of intangibles accounting for organisations that wish their peoples emotional and social intelligences to multiply goodwill by being trusted, transparent and exponentially sustainable (more on this at


Research for chartering accelerated in response to an unique challenge in the late 1980s when organisational knowledge flows started  to be networked globally and real-time. Before the computer networked organisations paper-based faxes were the fastest way managers could share information. The multinational made real-time decisions within separate geographical nations.


Chatering champions the opportunity of visible mapping all the critical actions that needed to be interfaced if an action learning organisaition is to relentlessly ensure its purpose leads its globalisation. Because of this architectural integration it turns out that chartering is valuable for large organisations whose service is contextually detailed even if they are not international. We can conclude that an operational service franchise doesn't exist unless chartering is at least tacitly practised.

6:32 am est 

3.0 Chartering can also enable all concerned with a sector -ie both societies and businesses - to benchmark how the most purposeful organisations interface various action junctions so that a completely integrated service is delivered through tomorrow's evolution as well as today's current optimal flows. A common exercise within the full set of action junctions that need to be visualised is the identification of a sub-group that are currently most critical to a particular organisation or a specific segment of a wider marketplace.

6:31 am est 

Saturday, October 23, 2010

Series Connecting Economist 2.0
1 will you be in london and able to attend the party at The Economoist 16 Nov
18-30-20.30 celebrating my dad's life
2 during the day before and day after several people will be in town who are collaboratively structuring different types of media and entrepreneurial revolution host spaces (eg jonathans 6000 entrepreneurs in 50 cities) with a job creation focus around knowhow of dr yunus who was recently voted genius economist in us congress ;  I feel there must be overlaps between your multiple education media interests creating smart communities  developing SME entrepreneurs in middle east countries and exporting their learning programs to other places where microentrepreneurs need to be mentored
3 under zasheem's coordination of Scotland's centre for development non-profit, and having just returned form a fortnight of meetings with dr yunus in dhaka, we are hopeful of finding a way that next summers glasgow festival of yunus will involve several thousand youth; there will be stalls for social businesses that are helping youth make the 2010s the most exciting decade; I hope you will be able to join in; zasheem is the person to develop ideas with; it is also a big wish to connect artists peace corps led by dr yunus' daughter at ; there is also a new journal for explaiminmg the cases of those who are connecting 2010s s most exciting decade for youth and joyful economics
The Economist 1.0

James Wilson Final Paragraph, Prospectus for Birth of The Economist, August 1843: And lastly—if we required higher motives than bare utility, to induce that zeal, labour, and perseverance against all the difficulties which we shall have to encounter in this work—we have them. If we look abroad, we see within the range of our commercial intercourse whole islands and continents, on which the light of civilization has scarce yet dawned; and we seriously believe that FREE TRADE, free intercourse, will do more than any other visible agent to extend civilization and morality throughout the world—yes, to extinguish slavery itself. Then, if we look around us at home, we see ignorance, depravity, immorality, irreligion, abounding to an extent disgraceful to a civilized country; and we feel assured that there is little chance of successfully treating this great national disease while want and pauperism so much abound: we can little hope to improve the mental and moral condition of a people while their physical state is so deplorable:—personal experience has shown us in the manufacturing districts that the people want no acts of parliament to coerce education or induce moral improvement when they are in physical comfort—and that, when men are depressed with want and hunger, and agonized by the sufferings of helpless and starving children, no acts of parliament are of the slightest avail. We look far beyond the power of acts of parliament, or even of the efforts of the philanthropist or the charitable, however praiseworthy, to effect a cure for this great national leprosy; we look mainly to an improvement in the condition of the people. And we hope to see the day when it will be as difficult to understand how an act of parliament could have been made to restrict the food and employment of the people, as it is now to conceive how the mild, inoffensive spirit of Christianity could ever have been conceived into the plea of persecution and martyrdom, or how poor old wrinkled women, with a little eccentricity, were burned by our forefathers for witchcraft.

10:53 am edt 

Sunday, September 12, 2010

Brand System Design - the most purposeful agency of nurses
a short note -please tell me if you know of anyone truly interested in putting these ideas together a) dad and dr yunus must have told me a dozen times that one of the economic dynamics we are not yet using in social business startups is the compound consequence of social business start up only needing 2% profitability while old capital requires say 20%; all that differential between 2 and 20% can be put into exponentially rising social value multipliers- be that jobs that wouldn’t have been viable in  20% profit extracting system or incubating intrapreneurial ideas of those with lifetime knowhow and the most vocational passion to serve b) I read that in many big capitals up to 20% of nurses are reaching retirement age in the next 7 years; offering part-time capacity to a nursing agency there to extract profit from nurse and nursed isn’t the most purposeful proposition - so why not openly network a Social Business as the world's (or Scotland’s) most purposeful nurses agency c) as well as mobilizing freedom and goodwill multipliers of the market with no middleman and minimum bureaucrat other than community integrity, social entrepreneur searches reveal  hundreds of fragmented social projects started by nurses that could be interfaced and community empowering-  from taking youth off the street and training them as paranurses serving just one segment to bringing wellbeing to schools as being as important as any other literacy especially for girl power d) statistically: is there a more radical starting point in Britain for depoliticizing social services and empowering local community development?; if you think there is , tell me please! 

e) doubtless medical and insurance professions would normally naysay this; buy if Britain is to help lead old Europe out of vicious spirals of job destruction and spending more on the old than investing in youth, then here's a starting point that arguably even the bbc could report round 360 degrees good news/views; and if the world's largest social business broadcaster ever started seeing the good news of radically improved non-politicised social services (compound 18% more to invest in community purpose as served) perhaps adam smith community economics may yet free the net generation to be that which sustained the happiest and most entrepreneurially productive lifestyle

The Next Ages of Man - The Economist, 24 December 1988
We're All Intrapreneurial Now - The Economist, 17 April 1982
A Future History of Privatisation - The Economist, 21 December 1991
Net Futures - The 2024 ReportChanging communications, and what makes people distant, bossy, etcChanging national politics
Changing economics
Changing employment 

chris macrae

economics in search of purpose -

allied references - - top 20 sustainability game : end nurseless villages

8:57 am edt 

Tuesday, October 6, 2009

Micro financial discussion of America’s future

I urge students to join in this discussion. For 33 years my idea of free markets –and media truth - is to get consumers, societies and employees to question what opportunities and risks are compounding in particular markets – eg healthcare, energy, autos, advertising media, education, housing, banking .... Then 2 years ago I started to learn from Dr Yunus and Bangladeshi friends how to add on a second debate revolving round sustainability futures of a place and its communities. I believe that’s absolutely the most interesting reason to become competent at microfinancial system analysis – see footnote

History seems to show that places and nations sustain better futures when they invest in their next generation. I believe for hundreds of years USA was best for world at that, initially in opposition to the English who were worst in world at that when The Declaration of Independence was launched.. Ironically some time about 20 years ago America’s systems fanned by virulent tv advertising and big business lobbies over democracy turned viciously against investing in future generations. What happened to american banks is a seminal social and business case – a topic I have heard many scary lectures on in the last 6 months from Paul Krugman down needs analyzing for opportunities and threats. In 1990 there were no American banks that were too big to fail. By 2007 all of the biggest 10 were. In 1990, the biggest 10 controlled less than 20% of financial transactions, now its the vast majority. What are these big 10 banking systems designed round? Rampant speculation not investment in future generation. To a man all the citizen bailout speakers I have hear recommended that Obama bit the bullet in the first quarter of 2009, and downside the big 10 wherever they were bankrupt which probably the majority if not all were by any accounting standard that would have been applied to any other sector but banks.

Students need in my opinion to question what they are being taught. Specifically does your university’s business and economic schools put the debate of: is America investing in future generations front and foremost in how you do economics and business analysis? If it doesn’t, Dr Yunus networks are the only ones I know of that can globally free your speech and your action learnings . They are for example challenging vice chancellors right now – what future does your business school rankings have if you don’t contribute to the missing curriculum of sustainability m the missing curriculum of investing in your next generation? At least 8 universities around the world will be sharing their first years studies on this in November though currently only one is from USA, and 3 are from Japan. Perhaps this is telling as Japan has made no progress over the last 20 years since it had its own banking bailout. But the monies involved there were small beer compared with the 20 trillion dollars already wasted and returned to the big banks to apparently continue their hyper speculative behaviors guaranteed by being too big to fail

So how do you see this. Completely differently or the same way as the above?

Microcredit world class branding footnote.
The freedom to be income generating that truly designed microcredit systems empower is enormous as a consumer good. But perhaps the even greater system advantage of microcredit is the freedom to save for your next generation. That’s’ what Grameen members elected to do with their 16 decisions when the bank for the poor was legally constituted by Bangladeshi law in 1983. You probably know many of the immediate decisions Dr Yunus took on children’s behalf. A Grameen bank branch loses a star rating if it fails to get all of its members children to school. He became focused on children’s nutrition when he observed village children were night blind. The first thing Grameen did was to become the nation’s largest retailer of carrot seeds. As you know from recent future capitalism news, Dr Yunus’ first global market social business partnership challenge was milk products – thus Grameen Danone is now world famous for functional foods designed for poorest kids diets. However it was the same logic – greatest investment in next generation that caused Grameen leadership to make 2 amazing sustainability investment decisions with the poorest savings in 1996: to invest in mobiles ending digital divides and to invest in solar energy.

I am not sure that Dr Yunus understood the enormity of the future investment in telephone ladies was about as early as he made the decision in 1996. I think his immediate interest was connecting 125000 hubs of 60 villagers per centre (7.5 million female members of Grameen) into the greatest intelligence network for the poorest- sharing market prices and life critical information across rural Bangladesh for the first time. I don’t know that he realized that this greatest sustainability investment of the new millennium would compound so Bangladesh in 2010s is as much a world leader in designing mobile infrastructure design as India’s Bangalore has become in the internet. And as for the sustainability investment in solar who would have thought that one bank for the poor would now install more solar units than the whole of the USA? and that government ministers that take the climate crisis seriously treat Dhaka as the world epicentre of climate crisis dialogues? So yes you can use what you learn from microcredit knowhow to debate whether your nation is investing in future generations, and it isn’t to take actions in universities and other places you live top reform this now and join Dr Yunus in branding 2010s at The Joy of Life decade when millennium goals and ending systems that are too big to fail become the core reason why congresses and mass media exist.

21st month celebration of future capitalism- 21 months after launch of the future capitalism book on sustainability system designs, dr yunus has started a newsletter and newtorkers club that you can subscribe to here

Future Capitalism BookLaunch, Jan 2008 – Nine Year Old asks Smartest Question NY Bankers have ever heard
8:15 am edt 

Monday, October 5, 2009

Hi Alan Webber

I have wanted to ask you a few questions since reading your USA Today article

recommending Dr Yunus for the Nobel Economics prize so as to end the separation of Nobel Peace and Economics.

How often do you chat to dr yunus? Is it the case as my dad hypothesised back in 1984 from The Economist that macroeconomics’ wrong metrics/media/education can end human sustainability- in a sense, will the 2010’s be humanity’s final re-run of  the Einstein-Gandhi battle with misleading professions of English colonialism gone global?


I don’t know how often you keep in touch with Dr Yunus but in the 21 months since I first met him, he seems to have been linking a new sustainability investment network together every 3 months. Microcredit is no longer the main challenge Dr Yunus talks about, nor the 1970s Bangladeshi origins of social business models as system designing replicable grassroots franchises round sustaining 10 times more economical market exchanges for and by the poorest communities. Now, global branding of social business leadership partnering networks are being formed thanks especially  to saskia and hans at  out of Germany


Just my interpretation as a brand architect researcher : the idea of getting 100 global brand ceos and a few vice chancellors together

– to the vice chancellor the question is given there is a missing curriculum of sustainability investment where will your business school be ranked in a few years if it doesn’t start contributing to it now;

–to global brand ceos the question : is your global market free to value sustainability's exponential dynamics and if not why not benchmark and form brand partnerships until it is

Take the world famous grameen danone as an example, its no longer only a nutritional yogurt for poorest kids in Bangladesh but a sponsorship platform of eg an ecological project in china so danone’s name is planted as the best there is – why not sponsor sustainability projects as well as footballers- Yunus used his Mandela birthday talk to send a video to FIFA saying why not use South Africa’s 2010 soccer world cup to celebrate millennium goals as well as football; whether FIFA has responded to yunus I don’t know but it did announce during Clinton global week 2 partnerships – setting up 20 youth football camps across Africa and with visa financial football as a web-based game through which it commits to train 20 million in financial literacy; meanwhile another grameen partner adidas is being challenged to end shoelessness of children with $1 sneakers

I copied a few more people whose insights on what’s possible as dr yunus invites us all to brand 2010s as joy of life decade will be far more than mine

Zara from Georgetown who asked you question after me as where is a sustainable business graduate to go these days? Sam Daley-Harris founder of microcredisummit aiming to make Kenya’s 2010 April even more exciting than the 1997 conference that set the goal of reaching 100 million poorest families with hi-trust banking; Mostofa a Bangladeshi villager at London University who Dr Yunus asked to network together 5000 youth ambassadors like Zara; Lamiya Yunus Centre's  chief of staff whose been guiding mostofa’s 3 year development of  as a citizens project and outreach web; also appears to be the master newsletter to yunus


sofia of  who facilitated dr yunus 69th birthday dialogue; paul rose the BBC ’s main solar and polar broadcaster who wrote up dr yunus 69th birthday week celebration

And Melissa our host at last week’s conference and designer of Maryland’s Social Value Creation Initiative; and Heather whose 200 peoples networks across USA aim to mobilise the people’s joyous retrieval of $20 trillion of unsustainably allocated tarp funds

Attached one way to guide discussions of what is the world’s greatest invention and the announcement of 7 nov get-together in Berlin of revolutionary global corporations and vice chancellors

chris macrae

DC 301 881 1655

10:35 am edt 

Tuesday, March 17, 2009

Grameen Intel - from 2008 Intel corporate report

Grameen-Intel Social Business. In 2008, Intel Capital—Intel’s global

investment organization—formed a business venture with Grameen Trust

aimed at applying self-sustaining information and communication technology

(ICT) solutions to address issues related to poverty, healthcare, and

education in developing countries. The initiative, which will be launched in

Bangladesh, is based on the social business model created by Nobel Peace

Prize winner Muhammad Yunus, who founded Grameen Bank in 1976 to

promote micro-financing and community development. The new business

venture combines Intel’s technology innovation and Grameen’s extensive

experience in creating opportunities for economic development and

income generation at the village level.

Anyone up for giving this concept a go up to and including june29-nice to have a birthday present to take to dhaka for the world's youngest 69 year old.

Stories that viralise in a webbed world dont need to be perfectly produced but capture imagination so others feel like adding to the story


Gist here’s a nation that’s just over third of a century old; its about 1/50th of world’s people with about 1/1000 of world resources


It tries so hard to develop itself and to network its discoveries; imagine if the world with 999/10000 of the resources had the same yes we can attitude


Who are the first others we would want to tell these stories:

-         probably 5000 youth that yunus suggests could be linked in as bottom-up ambassadors

-         -probably those who get that future capitalism is the greatest leadership partnership strategy and sustainable above zero-sum economic game


The story of the safest banking system by and for people


The story of jobs and learning for all women – progress so far in Bangla from about 1% to over 50%


The story of how even as its ending poverty its having to try harder than anyother nation with renewable energy cos its likely to be first 100 mn nation to be washed away if (polar) ice melts any more


The story of using mobiles/internet for the poor


5th story?

We have a bbc presenter in Paul. A movie producer in vivian, a journalist in alan, a storyteller in yunus,  a pop song writer in tom, a budding writer in alexis, an adviser on what publishes in clive; a host of 10000 people meetings in marriah ... I dont know if alfonso is online but he’s writings on bangladesh poverty are the most tearjerking I have read ; though we can look for others; at the same time he has a style rule of always make key decisions out of optimism


Sam’s microcreditsummit is very memorable when it storytells


If we say we are going to try and do this we can send out queries asking whether there are other well wishers –eg amartya sen, clinton, skoll – who might want to join in


This is also the story of the other way round from top-down globalisation which president obama has appealed everyone searches for

 the greatest identities throughout history of communications are those that uplift people and include everyone in the invitation to join in whilst permitting peer groups to huddle and share their own narratives in creating a world.   

Do tell me if you see any way of moving this forward - thanks


2:26 am edt 

Monday, January 19, 2009

I have spent about a third of millennium 3 so far attending well meaning sustainability networks and joing their discussions and where possible replicating any of their collaboration projects that have been proven to work in one community and are ready for vital use in others. In almost every network it becomes necessary to debate measurements. Do you have any advice on
1) a network that might want such a YES WE CAN debate now?
2) how to edit the sort of message that folows so that it makes a positive start within the contexts and transparency of  valuation experiences the network already has My 30 years of work on compounding purposeful organisational systems concludes that those fewest metrics that everyone attends to most frequently (eg quarterly) dominate. You cant use long lists to achieve that. So for example if we were designing the most effective network at ending malaria we shouldnt require every product it used to be 100% green- its some other network's job to make those green products more and accessible

Ultimately if I could see 2 customised metrics being applied consciously by everyone in a system or network that's where I would start -just 2. One would be about sustaining positive cashflow so the organisation lives to compound the future, the other would be what unique heroic purpose-goal it was reinvesting its surplus in

The only published maths that I have ever seen that is sufficient is that of Muhammad Yunus - creating a world without poverty, social business models , the future of capitalism. Well over a quarter of a million micro-bankers use that maths in bangladesh and over the years as well as being one of the few nations ahead of millennoum goals it now installs more solar units than the whole of te usa through one network and it has shared with wortldwide replicators the only safe banking network -one that sustains every community its banks reach rather than compounding unkown risks onto the already poorest communities. There is little point extolling consciousness if we cannot all return the safety of banking to be for and by all people. We can help Obama do that from tomorrown on but dont leave it to the same experts that run wall street's previous compound risk system

It is a bit over-demanding but simple enough to ensure yes we can design unique organsiations and partnering networks - to achieve every sustainability goal if we know where they are and how to collaboratively network around them. Yes we can but only if we are grounded enough in micro details so that we connect the most urgent dots first often flowing the very least thing resources but focusing the very maximum human energies locally available

I included a dvd of short good news videos from bangladesh in delegates goodie bags at theglobasummit - they can also be accessed at - our current goal is to try to reach youth in every us university so that they know the metrics choice that is needded if yes we can sustain the world with USA as lead partner instead of accuidental lead agent of millenium destruiction from tomorrow on. If you are working on one goal until you see its progress replicating worldwide and want me to try and work up a simle map for you to audit it - I will try as long as we can share your case with claboration uni clubs tel usa 301 881 1655
6:49 pm est 

The Tale of 2 USAs - numbers wars of macro versus micro - your opposite choice of leaders
  1. Free Market of End Poverty: Greatest Living Scripts - vote

    1 Schumacher (Economics as if people mattered , 1973):
    The heart of the matter, as I see it, is the stark fact that world poverty is primarily a problem of 2 million villages, and thus a problem of 2 billion villagers. The solution cannot be found in the world's cities. Unless the hinterland can be made tolerable, the problem of world poverty is intolerable, and inevitably will get worse

    1.1 Translation Yes IT CAN be useful to make these edits:
    Micro is Beautiful. Entrepreneurial always begins with the triangle of
  2. small (a few people),
  3. deep (deeper context is where innovation comes as anyone who has read a word of Einstein or other 20th C maths greats will appreciate),
  4. as long as it takes to explore many unlearnings before discovering how to deliver a previously unknown life critical service.

Once an end poverty microentrepreneur has mapped a franchise so any passionately caring team can see what need connecting to practice and relentlessly improve its unique purpose, replicate it as big as connecting truth worldwide can get

YES WE CAN CHOOSE WHAT TO DO NOW -how to use media and value leaders so that every community thrives and interact www (win-win-wins) - community ref egroup MicroUp

Millennium 3: Shall we live in a hi-trust age where people are rewarded for multiplying goodwill or an era where we compound losss of sustainability through destroying trust through every community?

I first started studying nations as brands in 1989 - publishing a case on Singapore as a national brand. Whenever I investigate an identity that hasn't previously been systemized as a brand, I try to benchmark something that has sustained compound growth around every coordinate of productivity and demand by multiplying goodwill.

I am delighted to work with anyone on open sourcing sustainable nation charters, such as Bangladesh which President Clinton has argued to be the greatest developing economy model in our networked age as it emphasizes both sustainability and win-win-win in partnering capitalism and society and what Yes We can youth of the world search to turn from dreams to reality . It’s not that there were no conflicts with Singapore serving the world but anyone who roughly knows its emergence from poverty of being bossed by British Empire to today's thriving and independent nation can’t begrudge Singapore its journey.

I have never majored in history. Being born 1951 in London as a misplaced Scot (an early worldwide nation that lost its independence around 1700 with the result that more of its people had sailed the 7 seas by 1850 than remained on the homeland), for most of my youth America was seemed (and probably was) greatest collaborative identity in human progress. The race to the moon in the 1960s defined my generation's hope and optimism, and bit for bit was the most sustained productive interface of man and computer yet seen -un less you have another nomination for us to link here RSVP

However being a superpower exerts extraordinary tolls. Special interests - both geographical, creed and industry sector (recently banking , from 1950s post industrial military complex) are some of greatest compound threats to a nation being win-win-win for every other decently governed (for and by the people) place. During my lifetime there has never been more compound destruction of goodwill for the USA brand than 2001-2008. I don’t think it was Bush's fault but I have evidence from the first quarter of 2001 that he was misadvised on everything corporate. In 2000 economists at Brookings and social lawyers at Georgetown publish a book on the goodwill crisis - Unseen wealth. Conclusions included fact that all globalizing professions have not yet changed their semi-monopolies to rule from:

· age where machines were main investment to age where people and knowledge interactions are

· from an age where geographies are separate as bases for their people's productivities to an age where net working’s virtually productivities differentiates the most innovation

· from an age where a few people at the top are responsible for creating jobs to every youth is an entrepreneur responsible firstly for sustaining jobs in communities as well as having the huge opportunity to replicate the most life critical service inventions openly worldwide . In goodwill branding charters:  you  don’t exactly pay your money and makes your choice –if you do invent something that can change the world why not plant learning by doing networks through hi-trust peers and replicate franchises worldwide hat sustain community good everywhere they connect  at no cost, rather than global branding 1.0 whose professional self-interests chain you to spending a billion dollars trying to get awareness through tv ads.

2001-2008 USA Led By Compounding Unseen Risks. 2009 Bend the curve through Change the worldwide needs with USA as hi-trust partner


Bottom line Unseen Wealth school of economics declared 2000:  unknown risks would every quarter compound loss of responmsibility of every global market's purpose for the greater good, until an opposite system of metrics was included in governance. For peoples anywhere to be happy again we would need to free ourselves from failing systems of  global management consultancy1.0 whose hidden persuaders included ruling by unsustainable numbers of the then Big 5 accountants –whose 20th century hangover  monopolises who their vested interest numbers reward and punish. I interviewed the chairlady of Unseen Wealth’s report soon after she had presented it to Bush's transitional team. It scared them to death that every profession was being shown to be compounding the loss of its Hippocratic oath and made it clear she's get no more research funds to continue.


The good and bad news of every sustainability crisis being compounded by a common mathematical mistake is that change the maths and the Yes We can generation can quickly start innovating all the changes that President Osama’s extraordinary vision and micro-grounding gravitates. The first 6 months and the next 4 years are the most exciting for the USA brand and the worldwide connections of opportunities and threats of nations that 7 billion people worldwide and near 300 million USA inside may ever interact.

onepicturetostartusall1.jpg commends humanity's celebration of FINCA .. Jamii Bora .. Grameen .. BRAC .. ASA

ONE picture to inuagurate yes we can america
please send us one that everyone can love to find their way onto and start interacting with others

this example tries to illustrate
from east and south I have tried to label the 10 deep microcredit network action learning exchanges that 93 congressmen are demanding the world bank collaborates around
from west I have tried to list some ideas we have been talking about as microentrepreneur and university contributions to yes we can
at the top I wonder what 3 goals could unite the world in a space race by 2015 that is more relevant than the moon reace of the 1960s
in the centre is one of the maps we use in logging up research of year 1 of dr yunus flying round the world inviting partnerships to end poverty -more at

7:29 am est 

2018.07.01 | 2011.12.01 | 2010.10.01 | 2010.09.01 | 2009.10.01 | 2009.03.01 | 2009.01.01

Link to web log's RSS file

updating masterbriefing - whilst most of the emotional intelligence, action learning flow and recall models of brand chartering need little updating since 1993, masterbriefing being the study of which of 100 diferent communications mix are lowest cost and best quality for what combinatorially interacting what market goal needs updating - online media had barely begun and consequently  we have wholly new masterbriefing challenges such as the weaving of worldwide townhall meetings with before and after project action portals
help us both add in extra mix components and benchmark the best of revolutionary communications processes

Teleseminars in the mix - Notes from an experienced user

in usa teleseminar technology is now cheap and reliable for all to use; there are parallels with open space technology- in that it can be scaled for many thousand just as well as for 10 participants,

its specific advantage is it captures online all contact details as well as making a host central to recontact permissions

if we were to think of a big invitation like what is the future of banking? then arguably a short series of teleseminar guests could unite many emerging networks including obama green job creators, those who want to make sure mian street is never left out of banking again, students who want to reform the sustainablity of professions as well as change curricula, those who want to see USA get back to mllennium goals through connecting all the franchises that microentrepreneurs can replicate, and generally uniting many networks all intent on celebrating the inauguration of the age of yes we can

user mainly works with budding hollywood scriptwriters so as her experience shows teleseminars network well for them, I expect they work well for other time pressed demanding  change leadership audiences


when I wrote world class brands in 1989 setting up the next decade's revolutions in branding, the big question was would the advertising industry be audacious enough to be so much bigger for humanity? for example would it embrace reality-making not just mage-making; would it understand that most new economies involve collaboration of know-how not just competition over channelswith hindsight the answer is pretty clear that the ad industry has done no such thing; one way t illustrate this is the search for the most heroic use of networking over a decade to achieve heroic goals for humanity by integrating both 24/7 online connectivity and say annual world gatherings

 within my searches since 1995 the most exciting benchmark of this sort is - we are publishing feb 2009 a booklet on the new genre of innovating collaboration where this will be profiled as one of the top 5 collaboration methods yet practiced by and for the human sustainability

 Lord Lord Kinnock British Council

Ladies and gentlemen, our distinguished guest this morning is the son of Chittagong who, as a young professor of economics in the university in 1976, launched a cooperative credit project among impoverished women workers, which eight years later became the Grameen Bank. Grameen has gone on to transform the lives of millions of people, not only in Bangladesh, but because of the application of the principles developed by Professor Yunus and his supporters in several other countries too.

The spread of what can justifiably be called ‘the Grameen system’ has proven a potent weapon in the fight against family poverty in less developed nations. In the third of a century since the project was originally founded, it provided the basis for developments that extend into agriculture, fisheries, textiles, telecoms and a wide spectrum of economic and technological activities.

A huge number of international accolades have rightly been given to Professor Yunus for inspiring what amounts to a creative global revolution, but I know that no distinction had been more valued by him than the Nobel Prize awarded to the Grameen Bank in 2006. The achievements of the Bank and all that it implies are driven by the vision of a remarkable founder and by the relentless commitment of its low income investors and beneficiaries. It is a remarkable force for progress, for security, and for dignity – a blessing that has been built truly by the poor, for the poor.

Ladies and gentlemen, with great pride and pleasure, I ask you to greet Professor Muhammad Yunus.


Dr Yunus: The Creation of a Parallel Business

We have an enormous quantity and quality of technology. In human history, we have never had such powerful technology, and it will continue to grow. Technology continues to grow very quickly, but all this technology is in the hands of business. By definition, business uses amazing technology to make money. If we could use this technology to solve the problems of poverty, ill health, diseases and the environment, we would achieve more, but this cannot be done. There is no way of achieving this because it is a world away from business.

What I am suggesting, then, is the creation of a parallel business, whereby this technology would be accessible to social businesses. If it does, this same technology will be helpful in solving the technology. In the process, technology will not suffer; technology will gain, because there will be a lot more experience, so technology will move much more quickly than it has done so far. The wall has to be broken down in order to allow the use of technology both ways. That is why companies such as Danone are important: not only do they come from France, but they brought with them the finest bits of their technology to make this yogurt happen. We are not expert in this business, so they brought their technology with them. Unlike a profit-maximisation business, wher a CEO is no good if he doesnt come up with a hiher prohit eacy year, we ask the Grameen-Danone CEO how many children avoided malnutrition this year and how many will do so next year.

Similarly, in terms of Veolia, while it invested a small amount of money, technology was what really solved the problem. In social business, there is no subsidy; everything is self-sustaining. The people love the fact that they can drink clean water, and the company is not losing money. Now that we have started one, we can repeat its success.

The environment is a very good social business. We already have a solar energy company called Grameen-Shakti, which provides solar home systems in Bangladesh. Afforestation might be an excellent social business, given that many countries are protecting their forests instead of cutting them down. By creating a social business around them, the forests will look beautiful, contain food and involve people.

The British Council can, of course, provide an incubation facility to encourage young people to design social businesses. In some places, they have declared competitions for social business designs and given awards to good ones. Those award-winning designs can attract investors to make it happen. This is another possibility. Some universities are creating Grameen creative labs, so that these discussions can take place along recognised principles. At the moment, we use the term social business, but tomorrow it might take on 100 different meanings. The Grameen creative labs are used to bring together people from the faculty and business in order to work together across departments. Incubation will be a very important element and one in which I hope the British Council will play a role.